What Does Digital Transformation Look Like for Financial Institutions?

Posted by Gregg Alexander on Oct 12, 2022 10:30:00 AM

In our new post-pandemic era, digital transformation remains a focus for companies looking to expand convenient services to their customers. Financial institutions are an example of an industry that benefited from its implementation. COVID-19 accelerated the need for digital transformation in banking when brick-and-mortar banks had to shut their doors temporarily. As we continue into the new normal of post-pandemic living, digital transformation for financial institutions will evolve beyond online banking. Take a look at how large financial institutions are adapting to digital transformation.  

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Topics: Digital Strategy, Financial Institutions

How to Personalize Your Marketing in the Banking Industry

Posted by Meg Sepulveda on Sep 28, 2022 10:30:00 AM

The banking industry is often considered sterile or cold. The marketing that many financial institutions put out can be regarded as stiff and impersonal, making it harder to attract new customers. Personalizing your marketing helps you separate your institution from the others, allowing you to recruit new customers who will be loyal for years to come. 

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Topics: Marketing Strategy, Financial Institutions

Why Launching a New Website Isn’t Going to Fix Your Marketing

Posted by Ben Fjare on Sep 14, 2022 10:30:00 AM


We love the opportunity to help a client launch a new website. Whether it’s your first website for your business or you are looking to refresh your existing website, our experts at PRIME are here to help you through the process. While a new website can help boost and energize your marketing, it is just a piece of the bigger marketing picture. Before you jump into a new website, here are some other things to consider.

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Topics: Marketing Strategy, Web Design, Strategic Growth

What Does Digital Transformation Look Like for Destination Marketing Organizations?

Posted by Gregg Alexander on Aug 31, 2022 10:30:00 AM

As we continue our series on digital transformation, we’re going to discuss the impact Covid-19 had on destination marketing and some strategies Destination Marketing Organizations (DMOs) can use to transition into a more digital-focused era. By now we’ve all come to terms with the fact that Covid-19 shifted our world into a primarily digital one years ahead of where we were going before the pandemic. This is especially true of the travel industry, which took a huge hit to their businesses initially as we were all forced to quarantine indoors. As destination marketers were forced to pivot to primarily digital advertising, new strategies had to be adopted to continue their business in the years to come. Here are some strategies DMOs employed starting with the pandemic to shift into the digital arena.

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Topics: Digital Strategy

Hiring a Marketing Team vs. Individual Freelancers

Posted by Jason Johnson on Aug 17, 2022 10:30:00 AM

If you’re looking to develop a marketing strategy but don’t have a dedicated marketing employee or team in-house, you’ve probably been mulling over the pros and cons of hiring a marketing team versus an individual freelancer. Depending on the support you need, there are pros and cons to each approach. We at PRIME are a little biased that hiring an agency is the best choice, but we will explore both options so you can decide which is the right fit for your company. 

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Topics: Agency Insights

We Have More Business Than We Can Handle  — Should We Slow Our Marketing Efforts?

Posted by Jason Johnson on Aug 3, 2022 10:30:00 AM

If you’re lucky enough to be succeeding in business, you may wonder if you should slow your marketing efforts. In a word, no. Your marketing is likely one of the reasons your business is booming. Use this opportunity to grow your business by continuing rather than scaling back on your marketing campaigns. Here are some creative ways successful brands continue to push marketing, even while they’re on top. 

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Topics: Marketing Strategy, Marketing Methodology

What Does Digital Transformation Look Like for Real Estate Companies?

Posted by Gregg Alexander on Jul 20, 2022 10:30:00 AM

Changes in digital technology have been happening across industries for years now, and real estate is no exception. Last month, we gave an overview of digital transformation as well as real-life applications as they apply to marketing. This month, we’re discussing what digital transformation means specifically for real estate companies. When it comes to digital transformation, there are plenty of digital applications real estate agents can use in the home-buying process. 

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Topics: Digital Strategy, Real Estate Marketing

Why a 3-Month Marketing Campaign Isn't Going to Get You Results

Posted by Gregg Alexander on Jul 6, 2022 10:56:00 AM


Digital marketing has been around since the 1990s, and it remains an important piece of any marketing strategy today. If you’re new to the digital marketing game, you may be wondering how to run a successful digital marketing campaign and how long it will take to see positive results. Here’s what to expect from your new campaign.

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Topics: Marketing Strategy, Marketing Methodology

Your Marketing is Only as Good as Your Company Culture

Posted by Alexa Audet on Jun 22, 2022 10:30:00 AM

Company culture is more than stated core values and a mission statement. It’s how your company practices those values and mission, and it is the crucial ingredient to a successful brand and marketing strategy. It’s what keeps your customers coming back and referring their friends to your business. It’s why a job candidate chooses your company over another and why your employees are happy to be working for your organization. Ultimately, it’s the wow factor that sets you apart from the competition.

Culture marketing is a (kinda) new form of content marketing that allows your audience to better understand your brand and lets you show off who you are, what you care about, and the way you interact with the world around you. Not sure how you integrate this into your marketing? Let us point you in the right direction. 

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Topics: Prime Culture

What is Digital Transformation?

Posted by Gregg Alexander on Jun 8, 2022 10:00:00 AM


Since the COVID-19 pandemic began over 2 years ago, business as a whole has had to make  a colossal shift into the digital world. The world as we knew it seemed to change overnight. This transition where we were not only connected by technology, but completely reliant upon it, made a huge impact on the way many companies do business. Customer service and experience has continued to adapt as businesses realize that there is no way to completely “go back” to the way things were before. The result is a  meteoric rise in digital transformation and the need for businesses to adapt to stay current. 

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Topics: Digital Strategy

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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