Guide to Destination Marketing Through Instagram

Posted by Meg Sepulveda on Aug 24, 2021 10:00:00 AM

 

Remember the wanderlust you felt while under lockdown in the height of the COVID-19 pandemic? You and everyone else were scrolling through Instagram, gathering inspiration for the day you’d be able to travel again.

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Topics: Social Media Management

A Guide To Improve Your Real Estate Social Media Marketing

Posted by Meg Sepulveda on Aug 17, 2021 10:00:00 AM

 

Social media marketing can often be a double-edged sword. In one sense, you can reach people in a very personable and authentic way. On the other hand, if done poorly, your social media can dismantle your brand's credibility that you've worked so hard to build. Regardless, social media marketing is a necessity for most real estate agents, groups and developers today who are looking to compete in today's digital landscape. You know it's important, but you need to do it right. 

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Topics: Social Media Management

Social Media for Financial Institutions: What's Relevant?

Posted by Meg Sepulveda on Jun 8, 2021 10:30:00 AM

 

Many financial institutions suffer from low followership on social media. Think about your own social activity – how many banks and credit unions do you follow? Probably not a lot. Maybe the ones you bank with at most.

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Topics: Social Media Management

Why Email Marketing is So Successful in Real Estate

Posted by Gregg Alexander on May 18, 2021 9:45:00 AM

 

Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.

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Topics: Social Media Management, Digital Strategy

How to Utilize Social Media's Paid Advertising Capabilities

Posted by Meg Sepulveda on May 11, 2021 10:30:00 AM

Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people hadn’t heard of before. Globally, 3.6 billion people use social media – so if you’re wondering where your untapped customers are, chances are, they’re on social media.

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Topics: Social Media Management, Digital Strategy

How You Can Utilize User-Generated Content In Your Social Strategy

Posted by Meg Sepulveda on Mar 30, 2021 9:30:00 AM

User-generated content (UGC) is any content created by someone outside of your brand. It could be a video recorded by an average Joe, a photo taken by a local amateur photographer, or a customer sharing their written experience with your product on social media. Resharing this kind of content that’s created by others can be a successful marketing tool to help you build connections with your current customers and attract new ones. More than that, UGC can help your brand truly build a community through social media.

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Topics: Social Media Management, Social Influencers

5 Social Media Trends for 2021

Posted by Meg Sepulveda on Feb 16, 2021 9:15:00 AM

 

With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social media as a tool to reach audiences and get our messages across. The year 2020 undoubtedly changed social media forever, spurring on new trends, tools and experiences.

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Topics: Social Media Management

How COVID-19 Will Affect Your Digital Marketing in 2021

Posted by Jason Johnson on Jan 19, 2021 9:32:00 AM

Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot of anxiety and unrest about what’s to come. As marketers, we know that public sentiment and current events greatly affect how we interact with prospects and customers. COVID-19 brought a lot of change to digital marketing in the last year, and it’s important to anticipate what will stay and what will go.

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Topics: Social Media Management, Digital Strategy, Messaging, Social Distancing

4 Types of Content You Should Be Using In Your Marketing

Posted by Lindsay McWilliams on Jan 12, 2021 11:00:00 AM

American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Branded Content

How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted by Meg Sepulveda on Sep 1, 2020 2:15:00 PM

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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