In our new post-pandemic era, digital transformation remains a focus for companies looking to expand convenient services to their customers. Financial institutions are an example of an industry that benefited from its implementation. COVID-19 accelerated the need for digital transformation in banking when brick-and-mortar banks had to shut their doors temporarily. As we continue into the new normal of post-pandemic living, digital transformation for financial institutions will evolve beyond online banking. Take a look at how large financial institutions are adapting to digital transformation.
As we continue our series on digital transformation, we’re going to discuss the impact Covid-19 had on destination marketing and some strategies Destination Marketing Organizations (DMOs) can use to transition into a more digital-focused era. By now we’ve all come to terms with the fact that Covid-19 shifted our world into a primarily digital one years ahead of where we were going before the pandemic. This is especially true of the travel industry, which took a huge hit to their businesses initially as we were all forced to quarantine indoors. As destination marketers were forced to pivot to primarily digital advertising, new strategies had to be adopted to continue their business in the years to come. Here are some strategies DMOs employed starting with the pandemic to shift into the digital arena.
Topics: Digital Strategy
Changes in digital technology have been happening across industries for years now, and real estate is no exception. Last month, we gave an overview of digital transformation as well as real-life applications as they apply to marketing. This month, we’re discussing what digital transformation means specifically for real estate companies. When it comes to digital transformation, there are plenty of digital applications real estate agents can use in the home-buying process.
Since the COVID-19 pandemic began over 2 years ago, business as a whole has had to make a colossal shift into the digital world. The world as we knew it seemed to change overnight. This transition where we were not only connected by technology, but completely reliant upon it, made a huge impact on the way many companies do business. Customer service and experience has continued to adapt as businesses realize that there is no way to completely “go back” to the way things were before. The result is a meteoric rise in digital transformation and the need for businesses to adapt to stay current.
Topics: Digital Strategy
Every real estate agent company wants more leads. Leads equal opportunities to build relationships that turn into valuable transactions – bought and sold homes that keep your business thriving.
Whether you’ve seen it in the news or experienced it first-hand working in the industry, you know that real estate is booming. In 2021, the average sale price of a home reached a record high at $408,800 as many millennials entered the market during the pandemic. Within just one year, home prices rose 19.8% – the largest gain on record.
New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve probably heard of SMART goals, which we go into detail about in this blog.)
If you’re a planner at heart, you’re already well into your marketing planning for 2022. One of our favorite ways to plan for the future is to start with the data. So we dug into the findings of inbound marketing giants like HubSpot to find statistics that say something about the world of digital marketing in 2021 and where it’s going in 2022. Here are some key statistics that can help you plan where to spend your dollars and your efforts in 2022.
Credit unions have a lot to offer – member-focused products, famed member service and a spirit of giving back to their communities. But as many have made digital transformations over the last 10 years, credit unions still face significant challenges when it comes to marketing in the digital world. How do you navigate compliance under digital regulations? How do you maintain personal touch while creating a digital community? These are the big questions credit unions face. The good news? You can answer them with the right support. Let’s dig into these top challenges and the solutions to surpass them.
So, you’ve found yourself shopping for marketing agencies to partner with. Maybe you want to increase your marketing capacity, but the idea of more staff and overhead costs gives you a headache. Or maybe you need the kind of expertise that can only be found in a specialized agency. Whatever your reasoning, you’re on the cusp of something great. By expanding your team with a marketing partner, you’re investing in your company’s growth and continued success.
Topics: Digital Strategy