What is Digital Transformation?

Posted by Gregg Alexander on Jun 8, 2022 10:00:00 AM

 

Since the COVID-19 pandemic began over 2 years ago, business as a whole has had to make  a colossal shift into the digital world. The world as we knew it seemed to change overnight. This transition where we were not only connected by technology, but completely reliant upon it, made a huge impact on the way many companies do business. Customer service and experience has continued to adapt as businesses realize that there is no way to completely “go back” to the way things were before. The result is a  meteoric rise in digital transformation and the need for businesses to adapt to stay current. 

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Topics: Digital Strategy

Real Estate Marketing Techniques to Get More Leads

Posted by Joshua Weir on Mar 1, 2022 10:30:00 AM

 

Every real estate agent company wants more leads. Leads equal opportunities to build relationships that turn into valuable transactions – bought and sold homes that keep your business thriving.

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Topics: Digital Strategy, Real Estate Marketing

Why Strong SEO is So Important in a Booming Real Estate Market

Posted by Lindsay Stefan on Jan 4, 2022 10:30:00 AM

 

Whether you’ve seen it in the news or experienced it first-hand working in the industry, you know that real estate is booming. In 2021, the average sale price of a home reached a record high at $408,800 as many millennials entered the market during the pandemic. Within just one year, home prices rose 19.8% – the largest gain on record. 

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Topics: Digital Strategy, Real Estate Marketing

5 Digital Marketing Goals to Set for the New Year

Posted by Gregg Alexander on Dec 14, 2021 11:00:00 AM

 

New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve probably heard of SMART goals, which we go into detail about in this blog.)  

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Topics: Marketing Strategy, Digital Strategy

Insightful Digital Marketing Statistics to Help You Plan for 2022

Posted by Jason Johnson on Dec 7, 2021 10:45:00 AM

 

If you’re a planner at heart, you’re already well into your marketing planning for 2022. One of our favorite ways to plan for the future is to start with the data. So we dug into the findings of inbound marketing giants like HubSpot to find statistics that say something about the world of digital marketing in 2021 and where it’s going in 2022. Here are some key statistics that can help you plan where to spend your dollars and your efforts in 2022.

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Topics: Marketing Strategy, Digital Strategy

4 Challenges Credit Unions Face When Marketing in the Digital World

Posted by Joshua Weir on Nov 16, 2021 10:30:00 AM

 

Credit unions have a lot to offer – member-focused products, famed member service and a spirit of giving back to their communities. But as many have made digital transformations over the last 10 years, credit unions still face significant challenges when it comes to marketing in the digital world. How do you navigate compliance under digital regulations? How do you maintain personal touch while creating a digital community? These are the big questions credit unions face. The good news? You can answer them with the right support. Let’s dig into these top challenges and the solutions to surpass them.

 

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Topics: Digital Strategy, Financial Institutions

Tips for a Successful Partnership With a Marketing Agency

Posted by Alexa Audet on Nov 2, 2021 11:00:00 AM

 

So, you’ve found yourself shopping for marketing agencies to partner with. Maybe you want to increase your marketing capacity, but the idea of more staff and overhead costs gives you a headache. Or maybe you need the kind of expertise that can only be found in a specialized agency. Whatever your reasoning, you’re on the cusp of something great. By expanding your team with a marketing partner, you’re investing in your company’s growth and continued success. 

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Topics: Digital Strategy

What I’ve Learned About Designing for Credit Unions

Posted by Katie Pierce on Oct 26, 2021 10:25:00 AM

 

I know what you’re thinking. Designing for a financial institution sounds like a real drag. But it doesn’t have to be. I like to think of it as a fun challenge – using design to make community banking feel easy, personable and attractive. Believe it or not, some of my favorite work has been for a local credit union. 

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Topics: Digital Strategy, Financial Institutions

3 Simple Things You Can Do To Improve Your Website's SEO

Posted by Ben Fjare on Oct 12, 2021 10:30:00 AM

 

We get it — SEO is one of those terms that can sound crazy intimidating upfront. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.

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Topics: Web Analytics and Tracking, Creating Content/ Copywriting, Digital Strategy

Why Marketing Automation Is Key to Growing Your Bank

Posted by Gregg Alexander on Oct 5, 2021 10:45:00 AM

 

As you grow your bank to serve more and more customers, your regular marketing tasks can become increasingly laborious and time-consuming. If you find yourself drowning in work, manually sending follow-up emails to every customer who fills out your contact form, you’re doing it wrong. Know that there is a better way. And that’s automation.

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Topics: Digital Strategy, Financial Institutions

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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