Generating Leads in Real Estate is All About Automation

Posted by Joshua Weir on Jul 13, 2021 11:00:00 AM

From listing a home to closing a sale, the process of selling real estate has gone digital. And while digital real estate means fewer in-person meetings with potential buyers and sellers, it still requires the same level of consistent nurturing (if not more) – just on a different platform.

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Topics: Target Marketing, Digital Strategy

5 Money Trends Financial Institutions Should Get Ahead Of

Posted by Jason Johnson on Jul 6, 2021 11:00:00 AM

 

Trends in finance are evolving rapidly. What started as a digital revolution in banking was then forced to accelerate with the onset of the COVID-19 pandemic, keeping most people from managing their finances in person. The state of the world has set off a chain of innovations and new opportunities for banks and credit unions – but to harness them, institutions need to get ahead of them. Here are 5 money trends financial institutions should get ahead of. 

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Topics: Marketing Strategy, Strategic Growth, Digital Strategy

Why Blogging is Key to Destination Marketing

Posted by Lindsay McWilliams on May 25, 2021 11:15:00 AM

 

When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting digital presence for your destination, blogging is key.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management

Why Email Marketing is So Successful in Real Estate

Posted by Gregg Alexander on May 18, 2021 9:45:00 AM

 

Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.

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Topics: Social Media Management, Digital Strategy

How to Utilize Social Media's Paid Advertising Capabilities

Posted by Meg Sepulveda on May 11, 2021 10:30:00 AM

Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people hadn’t heard of before. Globally, 3.6 billion people use social media – so if you’re wondering where your untapped customers are, chances are, they’re on social media.

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Topics: Social Media Management, Digital Strategy

Matterport Makes Virtual Touring a Reality For Real Estate Marketers

Posted by Gregg Alexander on May 4, 2021 10:30:00 AM

 

For today’s homebuyers, so much more research is being done online before ever going to look at a home in person. Plus, with the COVID-19 pandemic coming into play, the online experience has become paramount, as more buyers are hesitant to visit busy open houses, let alone walk into anyone else’s home. Even outside of a pandemic, the process of hunting down homes, scheduling tours, and going to showings can become tiresome after a while, especially for those who have been immersed in the market for a long time.

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Topics: Digital Strategy

How to Create Calls to Action That Drive Conversions

Posted by Joshua Weir on Apr 27, 2021 10:00:00 AM

 

Calls to action, abbreviated as CTAs, invite your target audience to take an action. CTAs usually come in the form of something clickable, such as a bit of text with a hyperlink, a button, or even a photo. By taking this kind of action, a person signifies their increased interest in your brand, product or service, moving them along down the sales funnel. When a person clicks on your CTA, that becomes a conversion – an action you can track as a measure of success. CTAs are a key ingredient in any digital marketing strategy, and that’s why marketers are constantly trying to perfect the art of creating the most clickable CTA.

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Topics: Web Analytics and Tracking, Digital Strategy

Digital Marketing Tools That Are Worth Paying For

Posted by Jason Johnson on Mar 16, 2021 10:00:00 AM

 

As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools that are worth paying for.

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Topics: Marketing Support/ Staffing, Marketing Strategy, Digital Strategy

5 Common SEO Myths

Posted by Gregg Alexander on Mar 9, 2021 9:45:00 AM

 

To many marketers, search engine optimization (SEO) can feel elusive and intimidating. Endless theories are floating around about how to rank higher on search engines and the tools you should use to do so. Some of these theories are contradictory. Throw in ever-changing algorithms of search engines, and strategies for SEO can quickly become outdated.

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Topics: Digital Strategy

How to Write Blogs That Actually Reach Your Audience

Posted by Lindsay McWilliams on Feb 9, 2021 10:00:00 AM

 

Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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