If you’re a destination marketer, you probably have your trusty set of tools that help you draw visitors to your destination – likely a mix of social advertising, print advertising, billboards, content marketing and more. But in the quickly-evolving world of technology and digital marketing, there are always more tools to be harnessed. Whether your visitation numbers have been stalling or you simply want to get ahead (and stay ahead) of your competitors, it’s always good to stay up-to-date on new tools that are available to you.

From listing a home to closing a sale, the process of selling real estate has gone digital. And while digital real estate means fewer in-person meetings with potential buyers and sellers, it still requires the same level of consistent nurturing (if not more) – just on a different platform.

While email may seem an archaic form of marketing compared to social media influencers and newsfeed ads on TikTok, its marketing power may surprise you. As it turns out, two-thirds of customers have made a purchase as a direct result of an email marketing message. And on average, email generates $38 for every dollar spent, leading your business to a better return on investment.

In the world of NPO's and NGO's influence and impact have become major drivers in our world today. We know that passion fuels your mission and vision and that your association has focused goals, a relatable mission, and dedicated members. So far, your efforts have gone towards creating meaningful connections with like-minded people and growing your base. However, your website may be lackluster, and some of your members are having trouble finding what they need online, especially as in-person communication dwindles more and more.

Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial application sessions, a record high according to the 2020 Mobile Finance Apps Report from Liftoff. The Financial Times calls the uptick in financial app users a "fintech feeding frenzy," and there's plenty to go around.

If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health because it helps you avoid lawsuits and fines. But just as importantly, compliance is also good for your brand. It promotes transparency, trust, and a feeling of safety among your customers and prospects and helps them make accurate and informed decisions.

Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team.

Nonprofits, NGOs, and charitable organizations have transitioned heavily in the marketplace to being forces for awareness and action in Western Culture. Whereas once, marketing was focused solely on fundraising events, membership drives, or various development pitches, nonprofit branding has become a significant force of influence, as social good has become intertwined with our daily lives. As a nonprofit, the brand has the potential to be the driving force or a disassociative challenge toward your goals of creating awareness, development, or public support for your mission. An effective brand shows the areas where target audiences are aligned with your organization, calling them to partner with you toward success.

If you’re a mortgage broker or loan officer, you know that selling mortgages is all about relationship-building. In this industry, networking works. The only thing that’s changed is how you network. Though word-of-mouth and face-to-face marketing are effective for some clients, more and more people are heading online to start their home-buying journey. That’s why digital marketing is a worthwhile complement to your traditional marketing strategy. 

When it comes to Millennials and Generation Z, we have a lot of presumptions. Older generations cast a wary eye their way, leaning on the many tropes and stereotypes that have become popular for understanding. This is nothing new. The previous generation has always been a bit hesitant about the next. The Cleavers of the '50s were scared to death of the free-loving children of the '60s. Then again, wasn't it the children of the 50's listening to that raucous rock and roll their parents found so offensive? That's why today we are looking at how to reach the up and comers in society, in a way that doesn't feel like mom or dad sitting down to have "the talk."