Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot of anxiety and unrest about what’s to come. As marketers, we know that public sentiment and current events greatly affect how we interact with prospects and customers. COVID-19 brought a lot of change to digital marketing in the last year, and it’s important to anticipate what will stay and what will go.

As the world has made significant shifts in response to health and safety in the last few months, so have businesses. Perhaps more than anyone, business owners have had to retain their sense of humor, stay flexible, and present a stalwart self. It's no easy task, and just like much of business, it's not for the faint of heart.

There are a million different types of leaders in the world. From Gandhi to Genghis Khan, there are a lot of varying leadership styles out there, and not all of them are created equally (see Genghis Khan). There are, however, certain traits that all good leaders share, and it’s worth taking an introspective look at ourselves to see if we’ve got them in healthy supply.

As we continue to navigate the new, uncharted waters of working during COVID-19, we continue to ask how we can H.E.L.P. We believe those waters don’t have to be murky. That unexplored doesn’t have to mean unmanageable. That’s why we’re talking about how to transition from the guy drifting out to sea (no one wants to be that guy), to the one who tosses him a LifeRing. Today we make the monumental shift into being responsible and feeling empowered. Let’s look at how to do just that for your team.