Jason Johnson

President and Creative Director


Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging.


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Recent Posts

What's the Right Mix of Traditional and Digital Marketing?

Posted by Jason Johnson on Aug 3, 2021 11:30:00 AM

 

There isn't one, concrete answer when it comes to the right mix of digital and traditional marketing. It's incredibly dependent on the client, the intended outcome, the budget, and the target audience. We take all of these factors into account when it comes to planning a marketing strategy.

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Topics: Marketing Strategy

5 Money Trends Financial Institutions Should Get Ahead Of

Posted by Jason Johnson on Jul 6, 2021 11:00:00 AM

 

Trends in finance are evolving rapidly. What started as a digital revolution in banking was then forced to accelerate with the onset of the COVID-19 pandemic, keeping most people from managing their finances in person. The state of the world has set off a chain of innovations and new opportunities for banks and credit unions – but to harness them, institutions need to get ahead of them. Here are 5 money trends financial institutions should get ahead of. 

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Topics: Marketing Strategy, Strategic Growth, Digital Strategy

How Your Internal Culture Drives Credit Union Growth

Posted by Jason Johnson on Jun 1, 2021 10:00:00 AM

 

Each brand has a culture that drives its identity. People naturally associate different feelings with the brands we interact with, and that can be used as a marketable tool. Does your credit union have a unique culture that your members keep coming back for? Can you think of your competitors' culture and how it differs? In this blog, we'll help you understand how your internal culture can be a very valuable asset for your credit union growth.

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Topics: Branding

Digital Marketing Tools That Are Worth Paying For

Posted by Jason Johnson on Mar 16, 2021 10:00:00 AM

 

As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools that are worth paying for.

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Topics: Marketing Support/ Staffing, Marketing Strategy, Digital Strategy

How COVID-19 Will Affect Your Digital Marketing in 2021

Posted by Jason Johnson on Jan 19, 2021 9:32:00 AM

Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot of anxiety and unrest about what’s to come. As marketers, we know that public sentiment and current events greatly affect how we interact with prospects and customers. COVID-19 brought a lot of change to digital marketing in the last year, and it’s important to anticipate what will stay and what will go.

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Topics: Social Media Management, Digital Strategy, Messaging, Social Distancing

Digital vs. Physical: Lessons Learned from COVID-19 and Banking

Posted by Jason Johnson on Sep 8, 2020 7:00:00 AM

 

Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.

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Topics: Marketing Strategy, Marketing Methodology, Strategic Growth, Tips From the Pros, Financial Institutions

How Financial Institutions Can Up Their Digital Marketing Game During COVID-19

Posted by Jason Johnson on Aug 18, 2020 5:01:19 PM

 

The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics from your local news anchor. More so than usual, people are worried about money.

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Topics: Marketing Strategy, Marketing Methodology, Target Marketing, Tips From the Pros, Financial Institutions

Ramping up to reopen: how prime can help

Posted by Jason Johnson on May 5, 2020 2:00:00 PM

 

It’s here! The day that never seemed like it would come. The one we could hardly see from the depths of our quarantine stupor, sick with cabin fever and drunk on toilet paper power. Slowly but surely, however, a light began to shine on the horizon, and soon enough, it was time to ditch our robes, open the doors, and get back to work.

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Topics: Digital Strategy, Tips From the Pros, H.E.L.P.

5 Ways to Work Together While We're Apart

Posted by Jason Johnson on Mar 31, 2020 3:00:00 PM

 

Social distancing is the hottest new term in our culture's arsenal. The unique side of this is that it is not so much of a social disconnection, as it is an experience of physical distance. We've had years of being social online, with people we have never met. Outside of your Mom wishing you and the kids would visit more, the pressures of distance have been eased by Facebook, Google Hangouts, FaceTime, and others. Yet, the challenge that so many are experiencing right now is not how to be more socially present, but how to cooperate and collaborate well in their space.

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Topics: Prime Culture, Influencer, Marketing Methodology, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Tips from the Pros: Understanding Leads and Demand Generation

Posted by Jason Johnson on Feb 11, 2020 9:00:00 AM

So, you're sitting in a meeting, and someone starts dropping acronyms like there's no tomorrow... You're reading the P&L, making sure you've got enough ROI on your SEO, and your COO starts talking about Q2 returns YOY, and how your MQLs have been outperforming your SQLs while your COS is climbing.

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Topics: Marketing Strategy, product marketing, S.M.A.R.T. Goals, Digital Strategy, Traditional Marketing, Presentations and Pitches, Tips From the Pros

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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