Jason Johnson

President and Creative Director

Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging.

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Recent Posts

Hiring a Marketing Team vs. Individual Freelancers

Posted by Jason Johnson on Aug 17, 2022 10:30:00 AM

If you’re looking to develop a marketing strategy but don’t have a dedicated marketing employee or team in-house, you’ve probably been mulling over the pros and cons of hiring a marketing team versus an individual freelancer. Depending on the support you need, there are pros and cons to each approach. We at PRIME are a little biased that hiring an agency is the best choice, but we will explore both options so you can decide which is the right fit for your company. 

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Topics: Agency Insights

We Have More Business Than We Can Handle  — Should We Slow Our Marketing Efforts?

Posted by Jason Johnson on Aug 3, 2022 10:30:00 AM

If you’re lucky enough to be succeeding in business, you may wonder if you should slow your marketing efforts. In a word, no. Your marketing is likely one of the reasons your business is booming. Use this opportunity to grow your business by continuing rather than scaling back on your marketing campaigns. Here are some creative ways successful brands continue to push marketing, even while they’re on top. 

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Topics: Marketing Strategy, Marketing Methodology

How to Align Your Business Goals With Marketing

Posted by Jason Johnson on May 25, 2022 11:45:00 AM

Sales and marketing go together like peanut butter and jelly or mac and cheese, a combination destined for greatness. When it comes to your overall business strategy, you want to keep both in mind to set yourself up for success. After all, what is macaroni without cheese or jelly without peanut butter? Not living up to its full potential, that’s what!

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Topics: Marketing Strategy

How Marketing Agencies Can Help During the Worker Shortage

Posted by Jason Johnson on Mar 29, 2022 10:00:00 AM

Everyone is feeling it – the lack of staff and inevitable burnout of those who are working. In a time when consumers are demanding more products and services than ever, businesses are still struggling to operate at their peak without the right people to make it happen. 

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Topics: Agency Insights

Insightful Digital Marketing Statistics to Help You Plan for 2022

Posted by Jason Johnson on Dec 7, 2021 10:45:00 AM


If you’re a planner at heart, you’re already well into your marketing planning for 2022. One of our favorite ways to plan for the future is to start with the data. So we dug into the findings of inbound marketing giants like HubSpot to find statistics that say something about the world of digital marketing in 2021 and where it’s going in 2022. Here are some key statistics that can help you plan where to spend your dollars and your efforts in 2022.

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Topics: Marketing Strategy, Digital Strategy

What's the Right Mix of Traditional and Digital Marketing?

Posted by Jason Johnson on Aug 3, 2021 11:30:00 AM


There isn't one, concrete answer when it comes to the right mix of digital and traditional marketing. It's incredibly dependent on the client, the intended outcome, the budget, and the target audience. We take all of these factors into account when it comes to planning a marketing strategy.

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Topics: Marketing Strategy

5 Money Trends Financial Institutions Should Get Ahead Of

Posted by Jason Johnson on Jul 6, 2021 11:00:00 AM


Trends in finance are evolving rapidly. What started as a digital revolution in banking was then forced to accelerate with the onset of the COVID-19 pandemic, keeping most people from managing their finances in person. The state of the world has set off a chain of innovations and new opportunities for banks and credit unions – but to harness them, institutions need to get ahead of them. Here are 5 money trends financial institutions should get ahead of. 

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Topics: Marketing Strategy, Strategic Growth, Digital Strategy, Financial Institutions

How Your Internal Culture Drives Credit Union Growth

Posted by Jason Johnson on Jun 1, 2021 10:00:00 AM


Each brand has a culture that drives its identity. People naturally associate different feelings with the brands we interact with, and that can be used as a marketable tool. Does your credit union have a unique culture that your members keep coming back for? Can you think of your competitors' culture and how it differs? In this blog, we'll help you understand how your internal culture can be a very valuable asset for your credit union growth.

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Topics: Branding, Financial Institutions

Digital Marketing Tools That Are Worth Paying For

Posted by Jason Johnson on Mar 16, 2021 10:00:00 AM


As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools that are worth paying for.

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Topics: Marketing Support/ Staffing, Marketing Strategy, Digital Strategy

How COVID-19 Will Affect Your Digital Marketing in 2021

Posted by Jason Johnson on Jan 19, 2021 9:32:00 AM

Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot of anxiety and unrest about what’s to come. As marketers, we know that public sentiment and current events greatly affect how we interact with prospects and customers. COVID-19 brought a lot of change to digital marketing in the last year, and it’s important to anticipate what will stay and what will go.

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Topics: Social Media Management, Digital Strategy, Messaging, Social Distancing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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