Company culture is more than stated core values and a mission statement. It’s how your company practices those values and mission, and it is the crucial ingredient to a successful brand and marketing strategy. It’s what keeps your customers coming back and referring their friends to your business. It’s why a job candidate chooses your company over another and why your employees are happy to be working for your organization. Ultimately, it’s the wow factor that sets you apart from the competition.
Culture marketing is a (kinda) new form of content marketing that allows your audience to better understand your brand and lets you show off who you are, what you care about, and the way you interact with the world around you. Not sure how you integrate this into your marketing? Let us point you in the right direction.
Let Your Core Values Speak For You
Maybe you’re cool, like us, and use a more conversational tone on your website. Our tone reflects our core values of hard work with open conversation in a fun environment that promotes quality output. Your core values are what guide the way you run your company and make your brand unique. Allow your core values to also lead your messaging by carrying that tone into other pieces of content, like blog posts, advertising, and social media.
Celebrate Your Employees
One of the best ways to share your company culture is through the use of your social accounts. On average, our clients at PRIME engage most with culture content that celebrates our employees’ work anniversaries or birthdays. Connect with your followers by sharing what makes your organization’s culture one-of-a-kind on your social feeds.
Shout Out Your Successes
As a marketing agency, we love to show off our recent work and the success we’ve had with our clients. Maybe that looks a little different for your organization, but celebrate your wins big or small. If you launched a slam-dunk new product line, brag about it on your Instagram. If you recently received an industry award, drop that on LinkedIn and watch the positive reactions come rolling in. Be proud of your organization, and we bet others will be too.
Share How You Give Back
Customers love to see a brand give back, especially to a local cause. Planning a company volunteer day? Snap some pics and share them on Facebook. Raising funds to support a nonprofit you care about? Add it to your Instagram story and tag the nonprofit so you both benefit. This will help raise awareness for your chosen organization and may earn you new customers as well.
Connect With Clients
When the holiday season rolls around, don’t just send a generic card or gift basket. Put a piece of your culture into that gift. Last year, we designed a creative holiday-themed box and filled it with custom-made cookies, complete with our logo. We topped off the gift with branded cards signed by our staff for an extra personal touch.
You’ve worked hard to build a company culture you’re proud of. Let it speak for itself, and let it work for you. Integrate culture marketing into your strategy and show the world what makes your brand exceptional. If you’re not sure how to fit culture into your current marketing, give us a ring! PRIME can show you the way!
If you enjoyed this edition of PRIME Pulse, take a look at some of our other related articles:
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