This October, our team at PRIME was excited to take advantage of Adobe’s virtual design conference, Adobe MAX. With more than 350 sessions packed into just three days, it was a challenge to pick and choose which ones to tune into. Luckily, many of them are still available on-demand, so you can still catch them even if you couldn’t make it to the live-streamed event. After surveying our staff here in the office, we put together a few crowd-favorites that are not to be missed.
Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial application sessions, a record high according to the 2020 Mobile Finance Apps Report from Liftoff. The Financial Times calls the uptick in financial app users a "fintech feeding frenzy," and there's plenty to go around.
You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I tend to only complete customer feedback surveys when I’ve had an exceptional experience or an exceptionally awful one. And I know I’m not alone.
We've spent a lot of time together talking about branding, and it's been a real treat (at least we think so). But most of the content we've spent consuming and communicating about branding has mainly related to the tangible. And that's because the tangible stuff is super important. You can't really have a brand without a logo, or a typeface, or a color scheme. But while those things are great attributes, there are many intangibles that build your brand that are worth discussing.
There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.
As the world has made significant shifts in response to health and safety in the last few months, so have businesses. Perhaps more than anyone, business owners have had to retain their sense of humor, stay flexible, and present a stalwart self. It's no easy task, and just like much of business, it's not for the faint of heart.
Not that the starting and stopping of our work should ever hinge on it, but every designer finds themselves at one point or another in need of a little inspiration. And while it should never dictate our output, inspiration plays a vital role in the creative process. Maybe you're stuck in a rut, feeling like all of your final products look like carbon copies. Perhaps you're taking up the reins on something so new and unfamiliar it's terrifying, and you're looking for a little gumption. Maybe you just want to know there are other creatives out there paddling in the same boat as you. Whatever the reason, all designers from one time to another go scrolling for bits of inspiration. But scroll no more! We've taken it upon ourselves to put together the top 10 best quotes around design to give you the creative kick in the pants you're starving for.
As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.
Since our beginnings, man has been a fan of the pump-up. Waring tribes mixed warpaint to smear on their faces and smatter horse’s haunches. Pre-game rituals fuel the moment of execution, whether you are Brian Urlacher, would eat two chocolate chip cookies (while listening to country music) before each game, or Frida Kahlo, who liked to garden before touching paint to paper. The Ecuadorian national soccer team uses a witch doctor before their matches, and Michael Phelps listens to EDM after his breakfast of eggs, oatmeal, and four energy shakes.
Today we continue our journey down the rabbit hole of the mobile economy. In this post, we're looking at how mobile has changed one of the most significant sectors of personal life for better or worse—the dating world.