If you’re looking to develop a marketing strategy but don’t have a dedicated marketing employee or team in-house, you’ve probably been mulling over the pros and cons of hiring a marketing team versus an individual freelancer. Depending on the support you need, there are pros and cons to each approach. We at PRIME are a little biased that hiring an agency is the best choice, but we will explore both options so you can decide which is the right fit for your company. 

When you find yourself in need of some marketing help for your business, you have two main options to consider: hire in-house staff or partner with a marketing agency. As with every decision, money is a huge factor – not only how much you’ll spend for your marketing team, but also how much you’ll get in return. 

You’ll weigh the pros and cons of each and hopefully get to know some marketing agencies to understand their pricing and how they operate. But when it comes down to cold hard cash and your bottom line, hiring a marketing agency is likely to save you money. Here’s why.

Everyone is feeling it – the lack of staff and inevitable burnout of those who are working. In a time when consumers are demanding more products and services than ever, businesses are still struggling to operate at their peak without the right people to make it happen. 

Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your credit union, helping grow your membership through word of mouth.