Gregg Alexander

Principal, Director of Digital Marketing

Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.

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Recent Posts

What Does Digital Transformation Look Like for Financial Institutions?

Posted by Gregg Alexander on Oct 12, 2022 10:30:00 AM

In our new post-pandemic era, digital transformation remains a focus for companies looking to expand convenient services to their customers. Financial institutions are an example of an industry that benefited from its implementation. COVID-19 accelerated the need for digital transformation in banking when brick-and-mortar banks had to shut their doors temporarily. As we continue into the new normal of post-pandemic living, digital transformation for financial institutions will evolve beyond online banking. Take a look at how large financial institutions are adapting to digital transformation.  

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Topics: Digital Strategy, Financial Institutions

What Does Digital Transformation Look Like for Destination Marketing Organizations?

Posted by Gregg Alexander on Aug 31, 2022 10:30:00 AM

As we continue our series on digital transformation, we’re going to discuss the impact Covid-19 had on destination marketing and some strategies Destination Marketing Organizations (DMOs) can use to transition into a more digital-focused era. By now we’ve all come to terms with the fact that Covid-19 shifted our world into a primarily digital one years ahead of where we were going before the pandemic. This is especially true of the travel industry, which took a huge hit to their businesses initially as we were all forced to quarantine indoors. As destination marketers were forced to pivot to primarily digital advertising, new strategies had to be adopted to continue their business in the years to come. Here are some strategies DMOs employed starting with the pandemic to shift into the digital arena.

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Topics: Digital Strategy

What Does Digital Transformation Look Like for Real Estate Companies?

Posted by Gregg Alexander on Jul 20, 2022 10:30:00 AM

Changes in digital technology have been happening across industries for years now, and real estate is no exception. Last month, we gave an overview of digital transformation as well as real-life applications as they apply to marketing. This month, we’re discussing what digital transformation means specifically for real estate companies. When it comes to digital transformation, there are plenty of digital applications real estate agents can use in the home-buying process. 

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Topics: Digital Strategy, Real Estate Marketing

Why a 3-Month Marketing Campaign Isn't Going to Get You Results

Posted by Gregg Alexander on Jul 6, 2022 10:56:00 AM


Digital marketing has been around since the 1990s, and it remains an important piece of any marketing strategy today. If you’re new to the digital marketing game, you may be wondering how to run a successful digital marketing campaign and how long it will take to see positive results. Here’s what to expect from your new campaign.

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Topics: Marketing Strategy, Marketing Methodology

What is Digital Transformation?

Posted by Gregg Alexander on Jun 8, 2022 10:00:00 AM


Since the COVID-19 pandemic began over 2 years ago, business as a whole has had to make  a colossal shift into the digital world. The world as we knew it seemed to change overnight. This transition where we were not only connected by technology, but completely reliant upon it, made a huge impact on the way many companies do business. Customer service and experience has continued to adapt as businesses realize that there is no way to completely “go back” to the way things were before. The result is a  meteoric rise in digital transformation and the need for businesses to adapt to stay current. 

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Topics: Digital Strategy

Why Marketing is An Important Part of Your Recruitment Strategy

Posted by Gregg Alexander on May 10, 2022 11:30:00 AM

During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot.

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Topics: Marketing Support/ Staffing

7 Signs You Need To Evaluate Your Brand Positioning

Posted by Gregg Alexander on Mar 15, 2022 10:30:00 AM


Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!"

We all know there are very few marketing strategies that trump a well-placed mullet, but honestly, Canon was right on.

In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It's your messaging, your imagery, but most of all, it's your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers.

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Topics: Branding

Sustainable Tourism: An Important Trend for Tourism Marketing

Posted by Gregg Alexander on Feb 1, 2022 9:45:00 AM


Sustainability has been a buzzword for some time, but today, it’s affecting consumer decision-making on a daily basis. And travel decisions are no different. 

According to’s 2021 Sustainable Travel Report, 83% of travelers think sustainable travel is vital. Of the 29,000 travelers surveyed, 61% said the pandemic has made them want to travel more sustainably in the future. 

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Topics: Marketing Strategy, Destination Marketing

5 Digital Marketing Goals to Set for the New Year

Posted by Gregg Alexander on Dec 14, 2021 11:00:00 AM


New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve probably heard of SMART goals, which we go into detail about in this blog.)  

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Topics: Marketing Strategy, Digital Strategy

10 Ways to Make Your Credit Union Members Feel Valued

Posted by Gregg Alexander on Nov 30, 2021 11:30:00 AM

Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your credit union, helping grow your membership through word of mouth.

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Topics: Branding, Brand Evangelism, Financial Institutions, Agency Insights

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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