Gregg Alexander

Principal, Director of Digital Marketing


Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.


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Recent Posts

Why Email Marketing is So Successful in Real Estate

Posted by Gregg Alexander on May 18, 2021 9:45:00 AM

 

Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.

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Topics: Social Media Management, Digital Strategy

How to Utilize Social Media's Paid Advertising Capabilities

Posted by Gregg Alexander on May 11, 2021 10:30:00 AM

Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people hadn’t heard of before. Globally, 3.6 billion people use social media – so if you’re wondering where your untapped customers are, chances are, they’re on social media.

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Topics: Social Media Management, Digital Strategy

Matterport makes virtual touring a reality For Real Estate Marketers

Posted by Gregg Alexander on May 4, 2021 10:30:00 AM

 

For today’s homebuyers, so much more research is being done online before ever going to look at a home in person. Plus, with the COVID-19 pandemic coming into play, the online experience has become paramount, as more buyers are hesitant to visit busy open houses, let alone walk into anyone else’s home. Even outside of a pandemic, the process of hunting down homes, scheduling tours, and going to showings can become tiresome after a while, especially for those who have been immersed in the market for a long time.

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Topics: Digital Strategy

5 Common SEO Myths

Posted by Gregg Alexander on Mar 9, 2021 9:45:00 AM

 

To many marketers, search engine optimization (SEO) can feel elusive and intimidating. Endless theories are floating around about how to rank higher on search engines and the tools you should use to do so. Some of these theories are contradictory. Throw in ever-changing algorithms of search engines, and strategies for SEO can quickly become outdated.

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Topics: Digital Strategy

Why Video Marketing Works

Posted by Gregg Alexander on Feb 2, 2021 9:45:00 AM

 

According to Hubspot, 81 percent of businesses used video as a marketing tool in 2020 — up from 63 percent over the previous year. It’s one of the fastest-growing marketing tools available, and companies that haven’t yet dipped their toes into this medium are starting to feel the peer pressure. While video has historically been viewed as expensive – only accessible to companies with large marketing budgets – things are changing. Video is more affordable and accessible than ever before. In fact, 47 percent of first-time video marketers started using video in 2019 because they believe it’s become quicker, less time-consuming and more affordable to create video content.

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Topics: video

A Financial Institution’s Guide to Compliance in Digital Marketing

Posted by Gregg Alexander on Nov 3, 2020 9:30:00 AM

 

If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health because it helps you avoid lawsuits and fines. But just as importantly, compliance is also good for your brand. It promotes transparency, trust, and a feeling of safety among your customers and prospects and helps them make accurate and informed decisions.

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

Taking a Digital Approach to Mortgage Marketing

Posted by Gregg Alexander on Oct 6, 2020 1:30:00 PM

 

If you’re a mortgage broker or loan officer, you know that selling mortgages is all about relationship-building. In this industry, networking works. The only thing that’s changed is how you network. Though word-of-mouth and face-to-face marketing are effective for some clients, more and more people are heading online to start their home-buying journey. That’s why digital marketing is a worthwhile complement to your traditional marketing strategy. 

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted by Gregg Alexander on Sep 1, 2020 2:15:00 PM

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

PRIME is here to H.E.L.P.

Posted by Gregg Alexander on Apr 14, 2020 10:45:00 AM

We spend most of our days getting by. Every morning, we knot our tie, eat our Wheaties, pin back our hair, push through the office front door, and before we know it, it's time for our 3 o'clock cup of coffee. The day is mostly gone, ticked away task by task in the noble pursuit of getting things done. And it is a worthy pursuit—the honest work of moving business along.

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Topics: S.M.A.R.T. Goals, Tips From the Pros, H.E.L.P.

What's New With Hubspot's App Marketplace

Posted by Gregg Alexander on Feb 25, 2020 9:00:00 AM

For small to medium-sized businesses, having the right tools can mean everything when it comes to their success. When you're running an SMB (small to medium-sized business), there are always more tasks than can be done, more hours required in a day than are realistically available. With business owners facing such an enormous amount of responsibility, the tools they employ become indispensable. Business is a battle, and going in with the wrong tool can be like jumping out of the trenches with no more than a water gun in your hand.

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Topics: Marketing Strategy, Web Analytics and Tracking, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

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