Gregg Alexander

Principal, Director of Digital Marketing


Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.


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Recent Posts

Why Marketing is An Important Part of Your Recruitment Strategy

Posted by Gregg Alexander on May 10, 2022 11:30:00 AM

During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot.

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Topics: Marketing Support/ Staffing

7 Signs You Need To Evaluate Your Brand Positioning

Posted by Gregg Alexander on Mar 15, 2022 10:30:00 AM

 

Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!"

We all know there are very few marketing strategies that trump a well-placed mullet, but honestly, Canon was right on.

In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It's your messaging, your imagery, but most of all, it's your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers.

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Topics: Branding

Sustainable Tourism: An Important Trend for Tourism Marketing

Posted by Gregg Alexander on Feb 1, 2022 9:45:00 AM

 

Sustainability has been a buzzword for some time, but today, it’s affecting consumer decision-making on a daily basis. And travel decisions are no different. 

According to Booking.com’s 2021 Sustainable Travel Report, 83% of travelers think sustainable travel is vital. Of the 29,000 travelers surveyed, 61% said the pandemic has made them want to travel more sustainably in the future. 

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Topics: Marketing Strategy, Destination Marketing

5 Digital Marketing Goals to Set for the New Year

Posted by Gregg Alexander on Dec 14, 2021 11:00:00 AM

 

New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve probably heard of SMART goals, which we go into detail about in this blog.)  

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Topics: Marketing Strategy, Digital Strategy

10 Ways to Make Your Credit Union Members Feel Valued

Posted by Gregg Alexander on Nov 30, 2021 11:30:00 AM

Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your credit union, helping grow your membership through word of mouth.

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Topics: Branding, Brand Evangelism, Financial Institutions, Agency Insights

Why Marketing Automation Is Key to Growing Your Bank

Posted by Gregg Alexander on Oct 5, 2021 10:45:00 AM

 

As you grow your bank to serve more and more customers, your regular marketing tasks can become increasingly laborious and time-consuming. If you find yourself drowning in work, manually sending follow-up emails to every customer who fills out your contact form, you’re doing it wrong. Know that there is a better way. And that’s automation.

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Topics: Digital Strategy, Financial Institutions

New Tools Destination Marketers Should Know About

Posted by Gregg Alexander on Sep 14, 2021 10:00:00 AM

 

If you’re a destination marketer, you probably have your trusty set of tools that help you draw visitors to your destination – likely a mix of social advertising, print advertising, billboards, content marketing and more. But in the quickly-evolving world of technology and digital marketing, there are always more tools to be harnessed. Whether your visitation numbers have been stalling or you simply want to get ahead (and stay ahead) of your competitors, it’s always good to stay up-to-date on new tools that are available to you.

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Topics: Marketing Strategy, Target Marketing, Destination Marketing

4 Questions to Ask When Branding a Destination

Posted by Gregg Alexander on Jul 20, 2021 10:15:00 AM

 

When it comes to destination marketing, your product is a place. You’re selling an experience – a place that offers people something different than what they might find in their everyday life. That experience is your brand.

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Topics: Branding, Destination Marketing

9 Types of Paid Advertising to Use for Destination Marketing

Posted by Gregg Alexander on Jun 29, 2021 10:44:00 AM

 

Paid advertising is perhaps the most important tool for letting the world know about your destination. While your organic social channels and website might be pumping out great content, it’s pretty difficult to compete in a digital landscape without dropping some dollars. Whether you’re marketing for an up-and-coming small town or a well-known city that’s been drawing tourists for years, it’s a tool you’ll want to have in your toolbox. This doesn’t mean you need to spend a fortune on digital advertising; it just means you need to be strategic.

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Topics: Marketing Strategy, Brand Growth, Tips From the Pros, Destination Marketing

Why Email Marketing is So Successful in Real Estate

Posted by Gregg Alexander on May 18, 2021 9:45:00 AM

 

Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.

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Topics: Social Media Management, Digital Strategy, Real Estate Marketing

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