Meg Sepulveda


Social Media Manager

Meg is the Social Media Manager for PRIME. She develops outbound strategies and inbound automation for clients through email marketing, social media, and market segment analysis. With a passion for understanding the customer's journey, Meg navigates the ever-changing business landscape by looking for new and unique marketing methodologies. Meg sets her campaigns up for success through research and analysis, utilizing social media and paid advertising to deliver content with robust ROIs.


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Recent Posts

Social Media for Financial Institutions: What's Relevant?

Posted by Meg Sepulveda on Jun 8, 2021 10:30:00 AM

 

Many financial institutions suffer from low followership on social media. Think about your own social activity – how many banks and credit unions do you follow? Probably not a lot. Maybe the ones you bank with at most.

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Topics: Social Media Management

How to Utilize Social Media's Paid Advertising Capabilities

Posted by Meg Sepulveda on May 11, 2021 10:30:00 AM

Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people hadn’t heard of before. Globally, 3.6 billion people use social media – so if you’re wondering where your untapped customers are, chances are, they’re on social media.

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Topics: Social Media Management, Digital Strategy

How You Can Utilize User-Generated Content In Your Social Strategy

Posted by Meg Sepulveda on Mar 30, 2021 9:30:00 AM

User-generated content (UGC) is any content created by someone outside of your brand. It could be a video recorded by an average Joe, a photo taken by a local amateur photographer, or a customer sharing their written experience with your product on social media. Resharing this kind of content that’s created by others can be a successful marketing tool to help you build connections with your current customers and attract new ones. More than that, UGC can help your brand truly build a community through social media.

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Topics: Social Media Management, Social Influencers

5 Social Media Trends for 2021

Posted by Meg Sepulveda on Feb 16, 2021 9:15:00 AM

 

With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social media as a tool to reach audiences and get our messages across. The year 2020 undoubtedly changed social media forever, spurring on new trends, tools and experiences.

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Topics: Social Media Management

PRIME Basics: Email Marketing for Beginners

Posted by Meg Sepulveda on Dec 22, 2020 9:15:00 AM

 

While email may seem an archaic form of marketing compared to social media influencers and newsfeed ads on TikTok, its marketing power may surprise you. As it turns out, two-thirds of customers have made a purchase as a direct result of an email marketing message. And on average, email generates $38 for every dollar spent, leading your business to a better return on investment.

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Topics: Marketing Strategy, Creating Content/ Copywriting, Target Marketing, Digital Strategy

How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted by Meg Sepulveda on Sep 1, 2020 2:15:00 PM

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

How to Get More From Your Outbound Emails

Posted by Meg Sepulveda on Aug 25, 2020 4:15:00 PM

 

Let’s do a word association game. When we say Instagram, what comes to mind? Perhaps funny memes, your favorite products, visual inspiration? Now, what about when we say email? Is it suddenly feeling stuffy in here?

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

The How-To on Facebook Marketing Campaigns

Posted by Meg Sepulveda on Jul 21, 2020 8:15:00 AM

 

There's a secret that well-seasoned marketers know. No matter how many warm fuzzies an ad campaign gives you, or how clever, or funny, or relevant it is, none of it matters if the campaign can't drive engagement that leads to revenue. No matter how well the intention should have played out, a campaign that falls flat often loses all the stakeholder support and is replaced with new efforts. That can be stressful whether you are in in-house marketer, a freelancer, or an agency under contract.

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Topics: Social Media Management, Marketing Strategy, Influencer, Marketing Methodology, Tips From the Pros

The Secret Sauce to Scheduling Social

Posted by Meg Sepulveda on Jun 23, 2020 12:15:00 PM

 

When social media first came out, developing a following and getting likes and shares was the task at hand. It was largely reactive, rather than proactive and responded to the trends of the day, rather than setting trends. As professional marketers expanded the social media space, being proactive and building trends became the pathway for much of the traffic. As this has continued, organic social media has taken a back seat to paid social efforts. As with most endeavors, paid advertising is what grassroots efforts use to go from local hotspot to regional or national trends.

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Topics: Social Media Management, Social Influencers, Digital Strategy, Tips From the Pros, content management

Linkedin Learning: The Tool That Will Change Your Work Game

Posted by Meg Sepulveda on Mar 24, 2020 9:45:00 AM
 
I remember the first time I heard about a business social media app, like Facebook, but for adults or work. I was in high school. I took a class that was supposed to get me ready for the real world. More than just building a paper resume, the course was designed to help me think about career aspirations, what I would do, and where I could go. One of our focuses was setting up a LinkedIn account to open our eyes to the world of online networking.
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Topics: Social Media Management, Social Influencers, Influencer, S.M.A.R.T. Goals, The Mobile Economy, IoT, Freelance Economy

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