This October, our team at PRIME was excited to take advantage of Adobe’s virtual design conference, Adobe MAX. With more than 350 sessions packed into just three days, it was a challenge to pick and choose which ones to tune into. Luckily, many of them are still available on-demand, so you can still catch them even if you couldn’t make it to the live-streamed event. After surveying our staff here in the office, we put together a few crowd-favorites that are not to be missed.
Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.
Over the last few years, we've watched influencer marketing explode like a mac truck in a Van Damme movie. The past year was the biggest yet, indicating nothing but a continual climb for the marketing channel in the future. But as big as influencer marketing has become, many small businesses are still unfamiliar with how it works, as well as if it's right for their brand. That's why today we're explaining exactly what influencer marketing is, and why no matter who you are, it needs to be part of your marketing in 2020. Let's dive right in.
When creating your marketing messaging, it's kind of important to know who you're talking to. And by kind of, we mean a whole hell of a lot. The best way to define who you're talking to is by creating buyer personas. A buyer persona is a representation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes; it's a character based on data.