The Ultimate Copywriter's Guide to Great Website Content

Posted by Lindsay Stefan on Feb 8, 2022 10:30:00 AM

If you’ve ever participated in building a website, you know that content creation can be the most challenging and time-consuming part. Copywriting for an extensive website can be a huge undertaking. What a website says is just as important as how it looks and functions, and, as a copywriter, you have an important role to play in moving visitors through a website and helping achieve the overall goals of the website. 

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Topics: Creating Content/ Copywriting

15 Creative Blog Ideas for Destination Marketing

Posted by Lindsay Stefan on Dec 21, 2021 10:15:00 AM


If you have a travel blog on your destination marketing website, you probably already have a sense of its value. Travelers who are in the interested and considering stages of their travel planning often make their decisions based on online blogs and articles about the destination. For example, one of our own destination marketing clients draws more than half of its website traffic from organic search via a blog. Potential travelers love to research and dream about their future vacation by looking at things to do, places to eat and scenic photos of the area – and you can capture this audience with your blog.

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Topics: Creating Content/ Copywriting, content management, Destination Marketing

30 Real Estate Blog Ideas You Can't Miss

Posted by Lindsay Stefan on Oct 19, 2021 11:00:00 AM

A blog is an important feature for any website, but especially for real estate websites. Why is that? Two reasons.

One: a blog helps establish you as an expert in the world of real estate. Over time, people will look to your content to understand how the real estate market is working in your area and for tips for buying and selling. A blog helps you build trust with your audience by showing them that you know your stuff when it comes to real estate – and that your knowledge can be of direct value to buyers and sellers.

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Topics: Creating Content/ Copywriting, Real Estate Marketing

3 Simple Things You Can Do To Improve Your Website's SEO

Posted by Ben Fjare on Oct 12, 2021 10:30:00 AM


We get it — SEO is one of those terms that can sound crazy intimidating upfront. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.

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Topics: Web Analytics and Tracking, Creating Content/ Copywriting, Digital Strategy

Why Blogging is Key to Destination Marketing

Posted by Lindsay Stefan on May 25, 2021 11:15:00 AM


When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting digital presence for your destination, blogging is key.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management, Destination Marketing

Why Research is the Key to Great Content (and How to Do it Well)

Posted by Lindsay Stefan on Apr 13, 2021 9:44:00 AM

Researching for any blog, web content or social media content takes extra time and effort to root through search engines and find credible sources and data that back your claims. But it’s an extra step that will greatly improve the quality of your content. Research is a commitment to quality over quantity because both your audience and search engines favor the former over the latter. Research is incredibly important to developing quality content because it lends credibility to your content and your brand.

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Topics: Creating Content/ Copywriting

Write Shorter: The Advantages of Concise Copywriting

Posted by Lindsay Stefan on Mar 2, 2021 10:15:00 AM


You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”

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Topics: Creating Content/ Copywriting

How to Write Blogs That Actually Reach Your Audience

Posted by Lindsay Stefan on Feb 9, 2021 10:00:00 AM


Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management

4 Types of Content You Should Be Using In Your Marketing

Posted by Lindsay Stefan on Jan 12, 2021 11:00:00 AM

American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Branded Content

PRIME Basics: Email Marketing for Beginners

Posted by Meg Sepulveda on Dec 22, 2020 9:15:00 AM


While email may seem an archaic form of marketing compared to social media influencers and newsfeed ads on TikTok, its marketing power may surprise you. As it turns out, two-thirds of customers have made a purchase as a direct result of an email marketing message. And on average, email generates $38 for every dollar spent, leading your business to a better return on investment.

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Topics: Marketing Strategy, Creating Content/ Copywriting, Target Marketing, Digital Strategy

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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