How Financial Institutions Can Up Their Digital Marketing Game During COVID-19

Posted by Jason Johnson on Aug 18, 2020 5:01:19 PM

 

The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics from your local news anchor. More so than usual, people are worried about money.

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Topics: Marketing Strategy, Marketing Methodology, Target Marketing, Tips From the Pros, Financial Institutions

Four Reasons Your Messaging is Falling Flat with Your Audience

Posted by Joshua Weir on Aug 11, 2020 11:30:00 AM

 

There are few things as disappointing as sitting down to your computer, downing your third cup of coffee as you sit there late into the night cranking up content piece after content piece, only to have it hit the internet to a chorus of crickets. What happened? You put everything you had into that content, poured out your heart, as well as all the information you know about a particular topic. What more could people want? The truth is, a lot more.

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Topics: Marketing Strategy, Branded Content, Brand Evangelism, Marketing Methodology, Target Marketing, Presentations and Pitches, Tips From the Pros, content management

4 Steps Towards a Better Content Marketing Strategy

Posted by Joshua Weir on Jul 14, 2020 5:00:00 PM

 

By now, we all know that they say content is king, and we're here to confirm, whoever "they" are, they're right. Content marketing is the foundation of a healthy marketing strategy. And while it isn't the end-all-be-all, it's pretty close. But not all content marketing efforts are created equally. Just like anything in life, you get out what you put into the process. Indeed, throwing some words on a page and thinking that customers and leads will magically start pouring in is a little naïve. That's why today, we're breaking down the four major steps to a killer content marketing strategy, starting with your audience.

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Topics: Creating Content/ Copywriting, Branded Content, Marketing Methodology, Target Marketing, Tips From the Pros, content management

Facebook and the world of offline conversion tracking

Posted by Meg Sepulveda on Mar 10, 2020 9:00:00 AM

When it comes to your activity, it's no secret that you're being tracked pretty much all the time. The Snowden days of 2013, when the public was scandalized to hear their activity was being monitored, are long gone. And while the thought of being watched doesn't entirely give us the heebie-jeebies, it doesn't exactly put our minds at ease, either.

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Topics: Target Marketing, The Mobile Economy, IoT

Why it's Video Content that's King

Posted by Shane Niederklein on Sep 3, 2019 11:30:00 AM

 


There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

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Topics: Target Marketing, Digital Strategy, Traditional Marketing, Messaging

How to Recycle the Heck out of Your White Paper

Posted by Alli Sisson on Jul 2, 2019 8:00:00 AM

Fact: writing a white paper is no joke. It’s certainly one of the bigger sorts of projects a marketing team will work on and will require some serious leg work. White paper’s require hours of research, a healthy dose of timely and reliable sources, a research position and tone of voice, a dang good subject. It typically will be anywhere from 3000-5,000 well thought out words and an all-hands on deck approach from more than one of your marketing team members

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Target Marketing, Digital Strategy

How CONTROVERSIAL MARKETING CAMPAIGNS impact your audience

Posted by Joshua Weir on Jun 4, 2019 8:00:00 AM

Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them. 

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Topics: Marketing Strategy, Social Influencers, Branded Content, Influencer, Brand Evangelism, Marketing Methodology, Target Marketing

How Traditional Marketing is Feeding Your Digital Strategy

Posted by Gregg Alexander on May 28, 2019 8:00:00 AM

If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.

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Topics: Marketing Strategy, Brand Growth, Marketing Methodology, Target Marketing, Digital Strategy, Traditional Marketing

5 Question Categories to ask Customers when Building Buyer Personas

Posted by Jason Johnson on May 14, 2019 8:00:00 AM

When creating your marketing messaging, it's kind of important to know who you're talking to. And by kind of, we mean a whole hell of a lot. The best way to define who you're talking to is by creating buyer personas. A buyer persona is a representation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes; it's a character based on data. 

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Topics: Marketing Strategy, Brand Growth, product marketing, Brand Evangelism, Marketing Methodology, Strategic Growth, Target Marketing, S.M.A.R.T. Goals

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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