How Marketing Agencies Can Help During the Worker Shortage

3 Minutes Read

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Everyone is feeling it – the lack of staff and inevitable burnout of those who are working. In a time when consumers are demanding more products and services than ever, businesses are still struggling to operate at their peak without the right people to make it happen. 

In August 2021, 4.3 million people quit their jobs, and this “Great Resignation” is affecting nearly every industry, from financial services to food and retail. In financial services, for example, 80% of CEOs at community banks and credit unions say their biggest concern is staffing. 

Businesses are learning and adjusting to the expectations of today’s workers, offering more flexibility, better benefits and higher pay. Still, there may not be a clear path in sight. Most experts, like JPMorgan chief global strategist David Kelly, predict that the labor shortage will continue for years.

In the meantime, how do businesses adapt? How can they continue to meet customers’ needs and their business objectives? Marketing agencies can play a big role. Here’s how. 


Now Hiring Sign


Hiring Marketing Support Can Alleviate Employee Burnout

When businesses are low on staff, marketing is one of those business objectives that often gets parceled out and divvied up to various staff members. With the current staffing shortage, many employees are doing the work of two jobs: full-time role-they-were-hired-for and part-time amatuer marketer. The situation requires it, you tell yourself. But this scenario often results in poor marketing and the risk of losing your valued employee due to burnout. 

According to a recent Indeeed survey, more than half (52%) of respondents are feeling burned out, and more than two-thirds (67%) believe the feeling has worsened over the course of the pandemic. Many studies show burnout as the number one cause of recent employee resignation. Knowing that this worker shortage is not a short-term problem, there has to be a better solution than adding more to your employees’ already full plates.

This is where hiring a digital marketing agency is the right move. By hiring a group of experts in digital marketing, graphic design, content creation and website development, you’ll get real results and better bang for your buck. Plus, your staff will thank you and be more likely to stick around. 


Marketing Agencies Do More Than What You Might Think of as “Marketing”

The right agency can do a lot more than you think. Marketing agencies like PRIME are experts in automation, helping you streamline tasks and communications with clients or customers. Through inbound marketing, an agency can bring leads directly to you, alleviating the workload of sales teams. Not to mention, digital marketing teams can help with customer service objectives through social media engagement, website features like chatbots, or creating automated email communications. If you have too much to do and not enough staff to do it, it’s worth seeing how a marketing agency can bear some of that load and create more efficient processes for the long term.


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Marketing Agencies Are Skilled in Helping You Find Workers

In today’s competitive marketplace, posting a job on Indeed or LinkedIn isn’t enough. Businesses need to go a few steps further and market to their ideal candidates. In the same way you might sell a service, you need to sell your open position, your benefits and your company culture. Furthermore, you need to get those messages in front of the people you hope to attract. Fortunately, this is the bread and butter of a digital marketing agency. A marketing agency can help you develop campaigns to reach the type of people you’re looking for in a highly targeted way. 

Now is the time to invest in recruitment marketing, and it’s going to look a little different than what you’ve done in the past. It’s photos on social media that showcase the best of your company’s work-life balance; it’s video interviews of your staff, talking about why they love working for your organization; it’s getting creative with the way you attract employees. Like successful digital marketing, recruiting marketing is a long game, but it’s worth the high-quality people you’ll bring in.

If you’re struggling through this worker shortage, reach out to us at PRIME to see where we can help. We may be the partner you need to transform your business in this new era.


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Jason Johnson

President and Creative Director

Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging.