Alexa Audet

Account Manager

Alexa is a client relations pro, an art director & designer that specializes in creating unique brand experiences and marketing programs from conception through launch. She has proven success not only translating design and marketing requirements into effective campaigns, but managing client deliverables in a fluid, change-heavy environment. With every project, she facilitates the most effective way to communicate a brand story visually; ensuring projects meet all milestones, deadlines, and budget requirements.

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Recent Posts

Your Marketing is Only as Good as Your Company Culture

Posted by Alexa Audet on Jun 22, 2022 10:30:00 AM

Company culture is more than stated core values and a mission statement. It’s how your company practices those values and mission, and it is the crucial ingredient to a successful brand and marketing strategy. It’s what keeps your customers coming back and referring their friends to your business. It’s why a job candidate chooses your company over another and why your employees are happy to be working for your organization. Ultimately, it’s the wow factor that sets you apart from the competition.

Culture marketing is a (kinda) new form of content marketing that allows your audience to better understand your brand and lets you show off who you are, what you care about, and the way you interact with the world around you. Not sure how you integrate this into your marketing? Let us point you in the right direction. 

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Topics: Prime Culture

Can Hiring a Marketing Agency Save You Money?

Posted by Alexa Audet on Apr 26, 2022 11:19:00 AM

When you find yourself in need of some marketing help for your business, you have two main options to consider: hire in-house staff or partner with a marketing agency. As with every decision, money is a huge factor – not only how much you’ll spend for your marketing team, but also how much you’ll get in return. 

You’ll weigh the pros and cons of each and hopefully get to know some marketing agencies to understand their pricing and how they operate. But when it comes down to cold hard cash and your bottom line, hiring a marketing agency is likely to save you money. Here’s why.

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Topics: Agency Insights

Do You Need to Hire a Marketing Agency? 5 Questions to Ask Yourself

Posted by Alexa Audet on Jan 11, 2022 10:00:00 AM


If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen many skeptical businesses benefit from this kind of partnership – especially if they’re struggling to market themselves successfully on their own. 

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Topics: Marketing Support/ Staffing, Brand Growth

Why Traditional Marketing Doesn't Get the Job Done

Posted by Alexa Audet on Dec 28, 2021 10:15:00 AM


There are a lot of ways to market your business, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. The truth is, traditional marketing is on its way out. This is your father’s marketing, and his father before him. Marketing methods like door-to-door mailers, radio spots, and television commercials would all fall into this time capsule of a bucket. But we’re not the type to rail on something without reason. Traditional marketing just doesn’t offer your business the absolute best of the marketing world, which is exactly what you want for your business. Here are just a few reasons why many of these traditional forms of marketing ought to be history when it comes to your strategy. 

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Topics: Marketing Strategy

Tips for a Successful Partnership With a Marketing Agency

Posted by Alexa Audet on Nov 2, 2021 11:00:00 AM


So, you’ve found yourself shopping for marketing agencies to partner with. Maybe you want to increase your marketing capacity, but the idea of more staff and overhead costs gives you a headache. Or maybe you need the kind of expertise that can only be found in a specialized agency. Whatever your reasoning, you’re on the cusp of something great. By expanding your team with a marketing partner, you’re investing in your company’s growth and continued success. 

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Topics: Digital Strategy

Adobe MAX Recap: Our Favorite Sessions

Posted by Alexa Audet on Dec 1, 2020 10:00:00 AM

This October, our team at PRIME was excited to take advantage of Adobe’s virtual design conference, Adobe MAX. With more than 350 sessions packed into just three days, it was a challenge to pick and choose which ones to tune into. Luckily, many of them are still available on-demand, so you can still catch them even if you couldn’t make it to the live-streamed event. After surveying our staff here in the office, we put together a few crowd-favorites that are not to be missed. 

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Topics: Strategic Growth, Design Forward Thinking, Graphic and Environmental Design

How Financial Wellness Tools Can Take Your Bank To the Next Level

Posted by Alexa Audet on Nov 10, 2020 8:45:00 AM


Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial application sessions, a record high according to the 2020 Mobile Finance Apps Report from Liftoff. The Financial Times calls the uptick in financial app users a "fintech feeding frenzy," and there's plenty to go around.

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Topics: Marketing Strategy, Target Marketing, Tips From the Pros, Financial Institutions

How to (Effectively) Gather Feedback About Your Financial Institution

Posted by Alexa Audet on Sep 15, 2020 4:30:00 PM


You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I tend to only complete customer feedback surveys when I’ve had an exceptional experience or an exceptionally awful one. And I know I’m not alone.

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Topics: Marketing Strategy, Marketing Methodology, Tips From the Pros, Financial Institutions

The Six Essential Elements of a Brand

Posted by Alexa Audet on Aug 4, 2020 8:30:00 AM


We've spent a lot of time together talking about branding, and it's been a real treat (at least we think so). But most of the content we've spent consuming and communicating about branding has mainly related to the tangible. And that's because the tangible stuff is super important. You can't really have a brand without a logo, or a typeface, or a color scheme. But while those things are great attributes, there are many intangibles that build your brand that are worth discussing.

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Topics: Branding, Brand Evangelism

Do You Know Your Style? Brand Guidelines & Establishing Consistency

Posted by Alexa Audet on Jun 30, 2020 1:30:00 PM


There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.

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Topics: Branding, Social Media Management, Brand Growth, Branded Content, Marketing Methodology, Digital Strategy, Tips From the Pros

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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