Jason Johnson

President and Creative Director

Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging.

Find me on:

Recent Posts

5 Offices that Give us All the Envy

Posted by Jason Johnson on Apr 9, 2019 11:26:00 AM


When it comes to your space, there’s no doubt your environment plays a huge part in the kind of work that gets churned out of it. And while we don’t all have the budget of Google (a team can dream), there are infinite small touches you can most likely implement into your office right now, even on a low budget. To give you some inspiration, we’ve gathered together our favorite offices from around the world and highlighted what it is we love about each of them. So without further adieu, feast your eyes on our top five picks of the coolest offices to work in.

Read More

3 Questions Ask When Courting a Marketing Agency

Posted by Jason Johnson on Mar 12, 2019 10:13:00 AM

As an agency ourselves, we’re the first to understand that picking a marketing agency to help your business is a massive decision, from the finances, to trusting someone to love your baby as much as you do. There are tons of marketing firms out there, some bad, some good, some great but maybe not a great fit for you. Finding the agency that’s right for you is a little like dating, to be honest.

When you first meet someone, you’re curious about their history, their habits, and their goals. And, as we have confirmed in the 10 years of agency success, there are a few facts that will reveal to you if this person in front of you will be a good partner or not. So, let’s take a look at the three major questions you need to ask when courting your marketing agency.

Read More

Topics: Marketing Support/ Staffing

The Most Clickable CTAs We've Ever Seen

Posted by Jason Johnson on Nov 26, 2018 7:50:00 AM

If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.

Read More

Topics: Branding, Web Analytics and Tracking

How to Apply Marketing Automation to Scale Your Business

Posted by Jason Johnson on Sep 7, 2018 12:45:00 PM

Marketing automation is a powerful business tool. If used correctly, marketing automation can help you achieve continued business growth for your KPIs while saving tens or hundreds of hours - who doesn't want that!? However, adopting and applying these automation tools to scale the marketing efforts in your business becomes a complex and sometimes risky task.

It's time to bring clarity to marketing automation to help you decide if, and to what degree, that these tools should be used, and how to apply marketing automation to scale your business.

Read More

Topics: Marketing Support/ Staffing, Marketing Strategy

How to Empower Your Staff to Improve Credit Union Growth

Posted by Jason Johnson on Apr 12, 2017 9:00:00 AM

We all know that management styles can run to extremes that hinder credit union growth. Progress can grind to a halt when micro-managers fixate on insignificant minutiae. On the other end of the spectrum, laissez faire managers can't lead their staff in the right direction because they provide no direction at all. The happy medium for credit union growth is to delegate some decisions away from managers, incorporating a team approach, where all members contribute to a winning outcome.

Read More

Topics: Branding

Three Take Aways from the Goldman Sachs 10,000 Small Businesses Program

Posted by Jason Johnson on Jul 11, 2016 8:00:00 AM

Team Prime has been around for over 5 years now (cheers to that!) and along with all the growth, great clients and awesome people we work with, there comes taxes, payroll, lease agreements and other headaches associated with running a small business. As much as we'd like to say we know what we are doing, there's room for improvement. Heck, between Ben, Gregg and myself, we have two art degrees and a history degree and a grand total of MAYBE 4 to 5-ish business classes.

Enter the Goldman Sachs 10,000 Small Businesses program. I was lucky enough to be referred to this program by Ryan Rickert, an alumni of the program from the year before who is a client and a good friend of mine. Goldman Sachs, you say? Small Business? "Sign me up," I'm thinking. I signed up, filled in all the required fields, and after a thorough interview process, I found out I was the recipient of one business education golden ticket to Babson College, located outside Boston, MA.

Read More

Topics: Prime Culture

Important Things to Do on America's Birthday this July 4th.

Posted by Jason Johnson on Jul 4, 2016 8:30:00 AM

July 4th - What's not to like? The weather is usually hot and awesome, it's an additional day off from the daily grind at the office, and there are fireworks, cold bevvies, BBQs, and time spent with friends and family. It can't be beat in this guy's opinion. The 4th of July has some deeper meaning to me, as my 4th of July, 2004 was spent in the hot, dusty desert of Iraq. As as member of the Montana Air National Guard, I always knew there was a possibility of deployment, and sure enough, I got the call, packed my bags and headed out. There's nothing like an experience like that to make you realize what's important in life. Before I left, I remember how irritated I would get with all the "first world" problems - irritating drivers on the road, the cost of gas, my beer wasn't cold enough - you know, those little things that happen every day that add up and can get under your skin. I now make a conscious effort to catch myself when I start getting irritated to think big picture. We have it so damn good in this country. 

Read More

Topics: Prime Culture

Why Establishing Brand Guidelines Can Help Your Company Thrive

Posted by Jason Johnson on Jan 28, 2016 8:00:00 AM

We, being graphic designers, have high standards--for design. Other areas of our lives may or may not live up to such strict guidelines. The best way to go about guaranteeing that the brand experience stays intact is to spell out how it needs to be represented in well put together Brand Guidelines. Boring, right? Not so fast - some of the best guides out there are just as creative as the companies they represent.

Companies With Effective Brand Guidelines

  1. Adobe (PDF)
  2. Facebook
  3. Apple - this is broken down into categories
  4. Target (PDF)

And it's not all about "the logos." Your brand represents not only who you are, but how people perceive every single aspect of your business. Yes, your logo and your business card matter, but that's just scratching the surface. It could be the first impression they garner from the first phone conversation. Or it could be how "business casual" is defined in your office.

Read More

Topics: Branding

3 Tools to Help Your Digital Marketing Explode with Infographics

Posted by Jason Johnson on Nov 26, 2015 10:00:00 AM

They say a picture is worth a thousand words, so when you are trying to quickly show data, putting that info into infographics could be a lot more effective than a spreadsheet. How much more effective? Your audience is 30 times more likely to read and retain visual information.

Read More

Topics: Creating Content/ Copywriting

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

  • Weekly Marketing Emails

  • Brownie Points From Your Boss

  • High Fives Anytime You Visit Bozeman, Montana

Subscribe to Email Updates

Recent Posts