Jason Johnson

President and Creative Director


Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging.


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Recent Posts

Digital vs. Physical: Lessons Learned from COVID-19 and Banking

Posted by Jason Johnson on Sep 8, 2020 7:00:00 AM

 

Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.

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Topics: Marketing Strategy, Marketing Methodology, Strategic Growth, Tips From the Pros, Financial Institutions

How Financial Institutions Can Up Their Digital Marketing Game During COVID-19

Posted by Jason Johnson on Aug 18, 2020 5:01:19 PM

 

The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics from your local news anchor. More so than usual, people are worried about money.

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Topics: Marketing Strategy, Marketing Methodology, Target Marketing, Tips From the Pros, Financial Institutions

5 Ways to Work Together While We're Apart

Posted by Jason Johnson on Mar 31, 2020 3:00:00 PM

 

Social distancing is the hottest new term in our culture's arsenal. The unique side of this is that it is not so much of a social disconnection, as it is an experience of physical distance. We've had years of being social online, with people we have never met. Outside of your Mom wishing you and the kids would visit more, the pressures of distance have been eased by Facebook, Google Hangouts, FaceTime, and others. Yet, the challenge that so many are experiencing right now is not how to be more socially present, but how to cooperate and collaborate well in their space.

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Topics: Prime Culture, Influencer, Marketing Methodology, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Tips from the Pros: Understanding Leads and Demand Generation

Posted by Jason Johnson on Feb 11, 2020 9:00:00 AM

So, you're sitting in a meeting, and someone starts dropping acronyms like there's no tomorrow... You're reading the P&L, making sure you've got enough ROI on your SEO, and your COO starts talking about Q2 returns YOY, and how your MQLs have been outperforming your SQLs while your COS is climbing.

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Topics: Marketing Strategy, product marketing, S.M.A.R.T. Goals, Digital Strategy, Traditional Marketing, Presentations and Pitches, Tips From the Pros

5 Question Categories to ask Customers when Building Buyer Personas

Posted by Jason Johnson on May 14, 2019 8:00:00 AM

When creating your marketing messaging, it's kind of important to know who you're talking to. And by kind of, we mean a whole hell of a lot. The best way to define who you're talking to is by creating buyer personas. A buyer persona is a representation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes; it's a character based on data. 

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Topics: Marketing Strategy, Brand Growth, product marketing, Brand Evangelism, Marketing Methodology, Strategic Growth, Target Marketing, S.M.A.R.T. Goals

How to Use Landing Pages and Lead Capture Forms to Your Advantage

Posted by Jason Johnson on Apr 23, 2019 7:00:00 AM

Last week we talked at length about how to use your website overall for better lead generation, and today we’re narrowing our sights on one of the best ways to do just that--landing pages and capture forms. They may sound fancy and complicated, but odds are you’ve come in contact with dozens (if not hundreds) of these bad boys, and can utilize them in your own business to better your lead generation.

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Topics: Marketing Strategy

5 Offices that Give us All the Envy

Posted by Jason Johnson on Apr 9, 2019 11:26:00 AM

 

When it comes to your space, there’s no doubt your environment plays a huge part in the kind of work that gets churned out of it. And while we don’t all have the budget of Google (a team can dream), there are infinite small touches you can most likely implement into your office right now, even on a low budget. To give you some inspiration, we’ve gathered together our favorite offices from around the world and highlighted what it is we love about each of them. So without further adieu, feast your eyes on our top five picks of the coolest offices to work in.

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3 Questions Ask When Courting a Marketing Agency

Posted by Jason Johnson on Mar 12, 2019 10:13:00 AM

As an agency ourselves, we’re the first to understand that picking a marketing agency to help your business is a massive decision, from the finances, to trusting someone to love your baby as much as you do. There are tons of marketing firms out there, some bad, some good, some great but maybe not a great fit for you. Finding the agency that’s right for you is a little like dating, to be honest.

When you first meet someone, you’re curious about their history, their habits, and their goals. And, as we have confirmed in the 10 years of agency success, there are a few facts that will reveal to you if this person in front of you will be a good partner or not. So, let’s take a look at the three major questions you need to ask when courting your marketing agency.

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Topics: Marketing Support/ Staffing

3 Tools to Help Your Digital Marketing Explode with Infographics

Posted by Jason Johnson on Nov 26, 2015 10:00:00 AM

They say a picture is worth a thousand words, so when you are trying to quickly show data, putting that info into infographics could be a lot more effective than a spreadsheet. How much more effective? Your audience is 30 times more likely to read and retain visual information.

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Topics: Creating Content/ Copywriting

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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