Sales and marketing go together like peanut butter and jelly or mac and cheese, a combination destined for greatness. When it comes to your overall business strategy, you want to keep both in mind to set yourself up for success. After all, what is macaroni without cheese or jelly without peanut butter? Not living up to its full potential, that’s what!
Which is why when you’re developing your business strategy, both sales and marketing deserve a seat at the table. Both teams need to be on the same page and work together in order to create the best possible outcome for the business. If you expect to be as successful as the winning combination of macaroni and cheese, you’ll want to keep these ideas in mind.
Know Your Business Goals
What does success look like for your business? You need to ensure that you have clear business goals outlined; not just abstract ideas, but actual tangible goals. Whether that is a sales number, a revenue goal, or finding the right people to hire, once you have the business side figured out, you can move on to aligning your marketing.
Marketing is designed to support sales.Understanding and aligning your business goals to your marketing strategy will demonstrate the effectiveness of proper marketing and show long-term value.
Measure Your Success
A key component of marketing is setting key performance indicators (KPIs).These measurable metrics might be something like the amount of conversions achieved by your Pay-Per-Click (PPC) campaign to see a positive return on ad spend (ROAS). Whatever the KPIs you set, be sure that you have the necessary means, like Google Analytics or the like, to track results and determine your next move.
While you’re at it, think of what it means to achieve more long-term marketing success. Monthly or quarterly benchmarks that you and your team can review on a regular basis are a great way to ensure that the business is on the right path.
What happens if your campaign is no longer supporting the overall business goals, or your KPIs are falling short of your benchmarks? A crucial aspect of marketing is the ability to be flexible and make adjustments to your strategy in real time. One way to achieve that is through the adoption of Agile methodology, popularized in software development.
Agile methodology breaks up a project into several phases and includes collaboration and cooperation from all the stakeholders. Typically, projects are broken up into sprints of time that allow that step to be completed. Once the work begins, teams plan, execute, and evaluate until that piece is complete. The entire team then moves on to the next planned sprint. This process is repeated until the entire project is done.
Keeping these suggestions in mind will make it a lot easier to keep your business and marketing goals aligned. If you’re at a complete loss on where to start, connect with PRIME and see how we can help you to develop a thorough marketing plan that supports your business goals. And since you’re here, you might as well visit our digital marketing goals for your business by checking out our blog!
If you enjoyed this edition of PRIME Pulse, take a look at some of our other related articles:
- 5 Digital Marketing Goals to Set for the New Year
- The Ultimate Digital Marketing Dictionary
- 3 Questions to Ask When Courting a Marketing Agency