Why Marketing is An Important Part of Your Recruitment Strategy

Posted by Gregg Alexander on May 10, 2022 11:30:00 AM

During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot.

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Topics: Marketing Support/ Staffing

Do You Need to Hire a Marketing Agency? 5 Questions to Ask Yourself

Posted by Alexa Audet on Jan 11, 2022 10:00:00 AM

 

If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen many skeptical businesses benefit from this kind of partnership – especially if they’re struggling to market themselves successfully on their own. 

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Topics: Marketing Support/ Staffing, Brand Growth

Digital Marketing Tools That Are Worth Paying For

Posted by Jason Johnson on Mar 16, 2021 10:00:00 AM

 

As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools that are worth paying for.

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Topics: Marketing Support/ Staffing, Marketing Strategy, Digital Strategy

3 Questions Ask When Courting a Marketing Agency

Posted by Jason Johnson on Mar 12, 2019 10:13:00 AM

As an agency ourselves, we’re the first to understand that picking a marketing agency to help your business is a massive decision, from the finances, to trusting someone to love your baby as much as you do. There are tons of marketing firms out there, some bad, some good, some great but maybe not a great fit for you. Finding the agency that’s right for you is a little like dating, to be honest.

When you first meet someone, you’re curious about their history, their habits, and their goals. And, as we have confirmed in the 10 years of agency success, there are a few facts that will reveal to you if this person in front of you will be a good partner or not. So, let’s take a look at the three major questions you need to ask when courting your marketing agency.

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Topics: Marketing Support/ Staffing

MQL Vs. SQL: Knowing What The Heck They Are and How to Do Them Well

Posted by Ben Fjare on Jan 11, 2019 8:39:00 AM

Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.

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Topics: Marketing Support/ Staffing, Marketing Strategy

Making the Sales Funnel Work for You

Posted by Gregg Alexander on Jan 4, 2019 8:30:00 AM

Terms like “The Sales Funnel” always sound more vague and complicated than they truly are. While it may sound like something only a well-seasoned marketer would know what to do with, it’s really just industry speak for the sales process. The term “sales funnel” is helpful because the visual is accurate to how you cast your net when it comes to converting leads to paying customers. 

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Topics: Marketing Support/ Staffing, Marketing Strategy

Why You Need to Hire a Professional Real Estate Photographer

Posted by Gregg Alexander on Nov 17, 2015 9:28:52 AM

Pope Sixtus IV needed his chapel painted. He asked a cardinal if he knew a guy who could do it. Sensing a chance to save some money, the cardinal said sure, he knew someone. Over the weekend, he got a few bishops together with paint rollers and some buckets and they went to work, getting the entire project done on time and under budget.

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Topics: Marketing Support/ Staffing

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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