During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot.
Why Marketing is An Important Part of Your Recruitment Strategy
Topics: Marketing Support/ Staffing
Do You Need to Hire a Marketing Agency? 5 Questions to Ask Yourself
If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen many skeptical businesses benefit from this kind of partnership – especially if they’re struggling to market themselves successfully on their own.
Topics: Marketing Support/ Staffing, Brand Growth
Digital Marketing Tools That Are Worth Paying For
As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools that are worth paying for.
Topics: Marketing Support/ Staffing, Marketing Strategy, Digital Strategy
3 Questions Ask When Courting a Marketing Agency
As an agency ourselves, we’re the first to understand that picking a marketing agency to help your business is a massive decision, from the finances, to trusting someone to love your baby as much as you do. There are tons of marketing firms out there, some bad, some good, some great but maybe not a great fit for you. Finding the agency that’s right for you is a little like dating, to be honest.
When you first meet someone, you’re curious about their history, their habits, and their goals. And, as we have confirmed in the 10 years of agency success, there are a few facts that will reveal to you if this person in front of you will be a good partner or not. So, let’s take a look at the three major questions you need to ask when courting your marketing agency.
Topics: Marketing Support/ Staffing
MQL Vs. SQL: Knowing What The Heck They Are and How to Do Them Well
Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.
Terms like “The Sales Funnel” always sound more vague and complicated than they truly are. While it may sound like something only a well-seasoned marketer would know what to do with, it’s really just industry speak for the sales process. The term “sales funnel” is helpful because the visual is accurate to how you cast your net when it comes to converting leads to paying customers.
Why You Need to Hire a Professional Real Estate Photographer
Pope Sixtus IV needed his chapel painted. He asked a cardinal if he knew a guy who could do it. Sensing a chance to save some money, the cardinal said sure, he knew someone. Over the weekend, he got a few bishops together with paint rollers and some buckets and they went to work, getting the entire project done on time and under budget.
Topics: Marketing Support/ Staffing