They say a picture is worth a thousand words, so when you are trying to quickly show data, putting that info into infographics could be a lot more effective than a spreadsheet. How much more effective? Your audience is 30 times more likely to read and retain visual information.

Whenever I talk to real estate marketing managers about blogging their eyes roll back in their head as if saying, “Enough already.” Everywhere they turn, it’s hammered into them, “You need to blog, you need to blog, you need to blog.” Which begs the question, “About what?”

The majority of blogs completely miss the mark and turn into a mismanaged love fest about the agent or the area. On the other hand, we have developed blogs for countless clients that go unused because they want to create the content themselves. What actually happens is they end up like a “deer in the headlights” when they sit down to produce valuable content.

So how do you come up with ideas for real estate blog content? We can help.