Wheelhouse Marketing Blog

There’s a saying that's become popular with the ever expanding availability of the internet. It goes a little something like this, "These days, everyone’s an expert.” It has a two-fold meaning. There’s the obvious, which is human beings’ tendency to spend one afternoon reading into a certain subject matter and suddenly they’re an aficionado. It’s a rough reality, but not as bad as the second meaning (unless you’re the poor soul stuck talking to that guy at a party). The second is that with the internet comes the ability for users to self publish. These are the really dangerous experts. And with their continual emergence, Google is having to work harder and harder to determine what out there is good content, and what is, well, just plain crap.

Ok, it’s time to point out an ugly truth that affects a ton of marketing. We don’t like being the ones to do it, but we care about you too much to just sit back and let you waste all your hard work. Hey, it’s no one’s fault, and we’ve all done it at one point or another, usually early on in our business infancy. It’s the tendency to slap something together, throw it up on the internet, clap yourself on the back and leave it there for God knows how long. It hurts us to watch because it usually leads to a bad disappointment for good people who just don’t know better. Maybe it’s a website you haven’t updated in ages, and are slowly killing your SEO in the process. Maybe it’s your blog you haven’t posted to in 6 months. Or, maybe it’s your banner ads, put together without rhyme or reason. The latter is our focus for today, or more specifically, why your banner ad is falling flat. 

We’ve been watching SEO grow up for a long time now. We marveled at its birth in the late 90's and were there for those awkward and painful years in the early 2000's. Today, we marvel at how SEO has truly come into its own. A lot has changed over the years, and if you’re still treating SEO like it’s 1999, boy do we have some SEO tips for you. Let’s step back through the wormhole to take a look at what it meant for how to do SEO then, versus now. Hopefully, your SEO practices fall into the latter category. 

When we typically sit down with a potential client to explore their goals and vision for their website project, we ask them if they have Google Analytics set up on their current site. Most of the time the response is yes, but occasionally we are met with a blank stare. For those who do have Google Analytics, we are always curious about how they use the tool. This helps us find out how truly engaged they are in their digital marketing efforts. Those who are leaning on that data to understand the impact of their marketing efforts have a much better understanding of their results, their audience, and their goals. Those who don't use Google Analytics are a bit lost. If you are one of the lost souls of Google Analytics, this blog is for you. I am are going to break it down to give you the lay of the landscape and help you get up to speed on using the tool to understand your website traffic. 

If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.

We know. SEO is one of those terms that, if it’s not your line of work, can sound crazy intimidating up front. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.

There are lots of sure-proof ways to ruin a good website, but let’s be clear, sabotage is never, ever cool (unless you’re the Beastie Boys, obviously). Whether it’s what users see upfront when they land on your site, or something more sinister going on in the back end of things, today we’re taking a look at five of the most common things you’re doing to sabotage your website.

Social media has come a long way, you guys. From your first friend Tom to Mark Zuckerberg’s dorm room, to an entire network in your back pocket, social media has been morphing through the years. It’s no longer just the place where teenyboppers post their best duck-faced selfies. Don’t get us wrong, there’s still a lot of that out there, a lot. And yet, social media campaigns have become one of the best weapons for any company looking to get ahead. Let’s dive in and discuss three ways you can tap the benefits of social media marketing, no matter your business. First and foremost, it allows you to...

To turn potential credit union members into real life customers; you need to keep track of them and pay attention to their needs. With a strategy and a tailored customer relations management system, you’ll be able to track your buyer's journey and better meet their needs. You should think of the system like a funnel where you’re helping those potential members along to your institution. 

Credit union marketing is much more complicated that it seems to most. It doesn't just bring people into your financial institution; it informs them so that you can continue to serve them with the quality they've come to expect. One strategy to ensure a satisfied customer and a smooth running credit union is utilizing a customer relationship management tool. A CRM works not only by retaining information about your customers , but it allows that information to be used in a way that will improve your whole management system. A CRM is a software that combines information from sales, marketing, and customer service positions. This gives you a complete picture of your customers as individuals. It's a valuable tool with some great benefits.