There’s a saying that's become popular with the ever expanding availability of the internet. It goes a little something like this, "These days, everyone’s an expert.” It has a two-fold meaning. There’s the obvious, which is human beings’ tendency to spend one afternoon reading into a certain subject matter and suddenly they’re an aficionado. It’s a rough reality, but not as bad as the second meaning (unless you’re the poor soul stuck talking to that guy at a party). The second is that with the internet comes the ability for users to self publish. These are the really dangerous experts. And with their continual emergence, Google is having to work harder and harder to determine what out there is good content, and what is, well, just plain crap.
Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.
We know. SEO is one of those terms that, if it’s not your line of work, can sound crazy intimidating up front. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.
Topics: Web Analytics and Tracking
Finding the home of your dreams is a big decision and having great tools to use is very important. When Bozeman Real Estate Group came to us looking for a sharp brand and an amazing website we got excited. Sure a property search is cool and a blog is nice but how can we make that experience engaging and fun? Here is what we came up with.
I continued my education after high school at Montana State University. The degree of choice was a Bachelor of Fine Arts with an emphasis on Graphic Design. If you're not familiar with what you study with a graphic design degree, it's basically a four year trade school degree with emphasis in art (painting, drawing, printmaking, sculpture, etc.) and then a study in how to create logos, print media, concept art, website design and the like. When I was enrolled in my classes, there was one design student that was an excellent developer as well as an artist, and when we created websites in one course his skill set allowed his website to be far far better then anyone else in the class.
Topics: Prime Culture
I have been asked to speak a handful of times by young professional groups about how I started my business. My anwser is almost always the same. The wrong way.
Topics: Prime Culture
There is nothing I love more than the perfect tool for the job. ExpressionEngine has been the backbone of our web development for years and it has a great plugin community. Over the years we have fallen in love with a few plugins and I wanted to share them with people who may not be familiar with how much easier they can make publishing your content. Two things to note. We are right in the middle of the transition from EE2 - EE3 and some of these are plugins have not been ported to EE3 yet. This is very much an EE2 based list. Also, there are a ton of great plugins that are amazing for development (low, stache, ce cache, etc.) however I wanted to focus on plugins that are used by content managers.
Topics: Web Design
I'm sitting at Tampa International Airport. The time is 6:25am (4:25am at home) and I haven't had a good nights sleep since I was back at home in Montana. I'm tired, overloaded, and can't wait to get home.
We've changed a lot here at Prime in the last few months. New staff, new systems, new awesome clients, new energy and new ideas. The only thing that hasn't changed is my desire to become better in everything we do with our web team; being more efficient, creating even more engaging web interfaces, giving clients a pert near perfect content management experience and having a hell of a time doing it are all goals of mine for 2016.
Topics: Web Design