Ben Fjare

Principal, Director of Digital Development


Ben is a professor, digital experience expert, and dev-tech influencer. He serves as the principal technologist for PRIME, creating rich user experiences, intuitive digital interaction, and visually compelling interfaces. With a depth of experience, as a business owner and conference speaker, Ben serves on several advisory boards as a director and is highly sought after for his insights into development, search engine optimization (SEO), graphics, advertising, PHP, and branding & identity.


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Recent Posts

2020 Trend Alert: Taking Your Web Design Off-The-Grid

Posted by Ben Fjare on Feb 18, 2020 9:00:00 AM

As the new year makes its way in, we've been looking at the online trends of 2020 and what web designers, marketers, and business owners alike can expect as they set their sights on the new year. While trends often trickle from one year to another, we can safely say that 2020 will be a year of shaking things up. It will also be a year that introduces entirely new concepts into web design that will not only take users by surprise but likely split them into camps for and against.

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Topics: Web Design, Design Forward Thinking, Tips From the Pros

Designing to fit your medium-device differences and responsive strategies for your website

Posted by Ben Fjare on Dec 3, 2019 1:00:00 PM

Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.

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Topics: Branding, Social Media Management, Web Design, The Mobile Economy, Design Forward Thinking

Boost SEO via Blogging Done the RIGHT Way

Posted by Ben Fjare on Mar 19, 2019 8:30:00 AM

There’s a saying that's become popular with the ever expanding availability of the internet. It goes a little something like this, "These days, everyone’s an expert.” It has a two-fold meaning. There’s the obvious, which is human beings’ tendency to spend one afternoon reading into a certain subject matter and suddenly they’re an aficionado. It’s a rough reality, but not as bad as the second meaning (unless you’re the poor soul stuck talking to that guy at a party). The second is that with the internet comes the ability for users to self publish. These are the really dangerous experts. And with their continual emergence, Google is having to work harder and harder to determine what out there is good content, and what is, well, just plain crap.

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Topics: Marketing Strategy, Web Analytics and Tracking, Creating Content/ Copywriting

The Importance Of Good Website Design

Posted by Ben Fjare on Jan 18, 2019 7:58:00 AM

In today’s world, a bad web design just can’t be ignored. The internet has been around long enough that there are a million of options out there for users, plenty of which are more than decent. There’s just too much competition a click away for you to afford having a shotty website. But to have good website design, you’ve got to know what it looks like, and sometimes more importantly, what it doesn’t look like.

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Topics: Marketing Strategy, Web Design

MQL Vs. SQL: Knowing What The Heck They Are and How to Do Them Well

Posted by Ben Fjare on Jan 11, 2019 8:39:00 AM

Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.

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Topics: Marketing Support/ Staffing, Marketing Strategy

3 Simple Things You Can Do To Improve Your Website's SEO

Posted by Ben Fjare on Nov 23, 2018 8:11:00 AM

We know. SEO is one of those terms that, if it’s not your line of work, can sound crazy intimidating up front. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.

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Topics: Web Analytics and Tracking

Project Profile: Bozeman Real Estate Group Branding and Website

Posted by Ben Fjare on May 31, 2017 9:05:00 AM

Finding the home of your dreams is a big decision and having great tools to use is very important. When Bozeman Real Estate Group came to us looking for a sharp brand and an amazing website we got excited.  Sure a property search is cool and a blog is nice but how can we make that experience engaging and fun?  Here is what we came up with.

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Topics: Branding, Web Design

What You Need to Know To Create Great Website Content

Posted by Ben Fjare on Oct 27, 2016 11:08:00 AM

One of the most overlooked parts of creating a new website is the content. It seems like nobody likes to write, but they sure do like to provide cool images and ideas about the design. Yes, the design can grab people's attention and the images make the site look professional, but the content is what keeps people on your site and what makes them choose you over a competitor. I could definitely argue that content is the most important part of a website. So how do you make the content more engaging and something that people want to read? Here are a few tips and things to think about before you start writing your next website masterpiece. 

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Topics: Creating Content/ Copywriting

Website Functionality You Can't Live Without

Posted by Ben Fjare on Oct 18, 2016 2:06:11 PM

As website technologies rapidly evolve, it's easy to get left in the dust. Updating your website every four years is a good rule of thumb, unless your site is built on a system that is scalable and can evolve with the technological updates. If you are starting to think about revamping your current site, there is a lot to think about. It's easy to get giddy about some of the cool bells and whistles that are out there, but they can easily drive your cost up. To help you prioritize certain features, we have put together a list of  the website functionality your site needs to have. 

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Topics: Web Design

5 Reasons You Need to Invest in a Custom Website

Posted by Ben Fjare on Aug 23, 2016 9:17:03 AM

As a business, there are some things that are OK to skimp on. Maybe your office doesn't need to supply employees with some work necessities such as pens, notebooks, or even snacks. Your business might choose not to get certain time-saving programs like Quickbooks and still do the accounting by hand.

Depending on size and structure, your business may be able to manage cutting some corners to save money or hypothetical time. However, a custom website should be a top priority with any business. Here are 5 reasons you need to invest in a custom website.

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Topics: Web Design

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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