As the new year makes its way in, we've been looking at the online trends of 2020 and what web designers, marketers, and business owners alike can expect as they set their sights on the new year. While trends often trickle from one year to another, we can safely say that 2020 will be a year of shaking things up. It will also be a year that introduces entirely new concepts into web design that will not only take users by surprise but likely split them into camps for and against.
Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.
There’s a saying that's become popular with the ever expanding availability of the internet. It goes a little something like this, "These days, everyone’s an expert.” It has a two-fold meaning. There’s the obvious, which is human beings’ tendency to spend one afternoon reading into a certain subject matter and suddenly they’re an aficionado. It’s a rough reality, but not as bad as the second meaning (unless you’re the poor soul stuck talking to that guy at a party). The second is that with the internet comes the ability for users to self publish. These are the really dangerous experts. And with their continual emergence, Google is having to work harder and harder to determine what out there is good content, and what is, well, just plain crap.
In today’s world, a bad web design just can’t be ignored. The internet has been around long enough that there are a million of options out there for users, plenty of which are more than decent. There’s just too much competition a click away for you to afford having a shotty website. But to have good website design, you’ve got to know what it looks like, and sometimes more importantly, what it doesn’t look like.
Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.
We know. SEO is one of those terms that, if it’s not your line of work, can sound crazy intimidating up front. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.
Topics: Web Analytics and Tracking
Finding the home of your dreams is a big decision and having great tools to use is very important. When Bozeman Real Estate Group came to us looking for a sharp brand and an amazing website we got excited. Sure a property search is cool and a blog is nice but how can we make that experience engaging and fun? Here is what we came up with.
One of the most overlooked parts of creating a new website is the content. It seems like nobody likes to write, but they sure do like to provide cool images and ideas about the design. Yes, the design can grab people's attention and the images make the site look professional, but the content is what keeps people on your site and what makes them choose you over a competitor. I could definitely argue that content is the most important part of a website. So how do you make the content more engaging and something that people want to read? Here are a few tips and things to think about before you start writing your next website masterpiece.
Topics: Creating Content/ Copywriting
As website technologies rapidly evolve, it's easy to get left in the dust. Updating your website every four years is a good rule of thumb, unless your site is built on a system that is scalable and can evolve with the technological updates. If you are starting to think about revamping your current site, there is a lot to think about. It's easy to get giddy about some of the cool bells and whistles that are out there, but they can easily drive your cost up. To help you prioritize certain features, we have put together a list of the website functionality your site needs to have.
Topics: Web Design
As a business, there are some things that are OK to skimp on. Maybe your office doesn't need to supply employees with some work necessities such as pens, notebooks, or even snacks. Your business might choose not to get certain time-saving programs like Quickbooks and still do the accounting by hand.
Depending on size and structure, your business may be able to manage cutting some corners to save money or hypothetical time. However, a custom website should be a top priority with any business. Here are 5 reasons you need to invest in a custom website.
Topics: Web Design