Ben Fjare

Principal, Director of Digital Development


Ben is a professor, digital experience expert, and dev-tech influencer. He serves as the principal technologist for PRIME, creating rich user experiences, intuitive digital interaction, and visually compelling interfaces. With a depth of experience, as a business owner and conference speaker, Ben serves on several advisory boards as a director and is highly sought after for his insights into development, search engine optimization (SEO), graphics, advertising, PHP, and branding & identity.


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Recent Posts

5 Areas of Your Website That Need Consistent Upgrades

Posted by Ben Fjare on Jun 9, 2020 4:15:00 PM

 

When it comes to a website, many companies either tend to either hammer something out themselves, buy one, and then let it sit. But your website isn't a succulent you buy at the market, set on display, and ignore for months only to find it's blossomed beautifully. Think of your website instead as a garden, one that needs constant tending, with different needs and changes arising with the changing seasons. Likewise, if you ignore its existence, it won't bare you much fruit. But hey, we know you're busy. You don't have time to comb through every possible web factor that could require maintenance.

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Topics: Web Design, Marketing Methodology, Digital Strategy, Tips From the Pros, content management

Five Reasons Your Website is Never Really Done

Posted by Ben Fjare on Jun 2, 2020 1:30:00 PM

 

Today we continue our saga into good website practices with PRIME's Director of Digital Development and website guru Ben Fjare. And while this topic is a multifaceted one in which each facet is a critical part of a well-oiled machine, today's topic stands out especially. Perhaps that's because today's topic is one that anyone who has ever tried to whip up a website—from Wix to Wordpress—knows deep down: your site is never really finished.

In this episode of PRIME's Wheelhouse, we will look at reasons why this is true, and more importantly, what you need to do to make sure your website is always the best (for the moment). To make life easier, Ben broke things down into five bitesize chunks for a more straightforward understanding. Let's dig in.

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Topics: Web Design, Web Analytics and Tracking, content management

5 Things to consider about upgrading your website

Posted by Ben Fjare on May 19, 2020 4:30:00 PM

 

Today we're talking firsthand with a professor, technologist, and all-around website guru, as well as PRIME's Director of Digital Development, Ben Fjare. With countless custom web designs under his belt from clients across the globe, he has more than his fair share of experience in walking clients through the process of upgrading their websites. Upgrading your website is a process that can really only be understood by doing it.

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Topics: Web Design, Tips From the Pros, H.E.L.P.

What Does It Look Like to Work With PRIME and Improve Your Website?

Posted by Ben Fjare on May 12, 2020 3:00:00 PM

We're kicking off a new series talking with PRIME's Principal and Digital Development Director, Ben Fjare. Ben is a professor, digital experience expert, dev-tech influencer, and all-around website guru. In this week's offering, we will learn about all the ways you can keep your website in its fittest form. As a professor, Ben offers tips and tricks that leave you feeling a little more empowered than overwhelmed.

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Topics: Web Design, Tips From the Pros, H.E.L.P.

10 Ways to Communicate Empathy and Authority Amidst Crisis

Posted by Ben Fjare on Apr 21, 2020 1:00:00 PM

 

There are a million different types of leaders in the world. From Gandhi to Genghis Khan, there are a lot of varying leadership styles out there, and not all of them are created equally (see Genghis Khan). There are, however, certain traits that all good leaders share, and it’s worth taking an introspective look at ourselves to see if we’ve got them in healthy supply.

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Topics: Prime Culture, Tips From the Pros, H.E.L.P., Working From Home, Social Distancing

Trend Alert: Taking Your Web Design Off-The-Grid

Posted by Ben Fjare on Feb 18, 2020 9:00:00 AM

As we watch the current trends in different design disciplines, we've been looking at the online trends of 2020 and what web designers, marketers, and business owners alike can expect as they set their sights on the new year. While trends often trickle from one year to another, we can safely say that 2021 will be a year of shaking things up. It will also be a year that introduces entirely new concepts into web design that will not only take users by surprise but likely split them into camps for and against.

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Topics: Web Design, Design Forward Thinking, Tips From the Pros

Designing to fit your medium-device differences and responsive strategies for your website

Posted by Ben Fjare on Dec 3, 2019 1:00:00 PM

Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.

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Topics: Branding, Social Media Management, Web Design, The Mobile Economy, Design Forward Thinking

Boost SEO via Blogging Done the RIGHT Way

Posted by Ben Fjare on Mar 19, 2019 8:30:00 AM

There’s a saying that's become popular with the ever expanding availability of the internet. It goes a little something like this, "These days, everyone’s an expert.” It has a two-fold meaning. There’s the obvious, which is human beings’ tendency to spend one afternoon reading into a certain subject matter and suddenly they’re an aficionado. It’s a rough reality, but not as bad as the second meaning (unless you’re the poor soul stuck talking to that guy at a party). The second is that with the internet comes the ability for users to self publish. These are the really dangerous experts. And with their continual emergence, Google is having to work harder and harder to determine what out there is good content, and what is, well, just plain crap.

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Topics: Marketing Strategy, Web Analytics and Tracking, Creating Content/ Copywriting

The Importance Of Good Website Design

Posted by Ben Fjare on Jan 18, 2019 7:58:00 AM

In today’s world, a bad web design just can’t be ignored. The internet has been around long enough that there are a million of options out there for users, plenty of which are more than decent. There’s just too much competition a click away for you to afford having a shotty website. But to have good website design, you’ve got to know what it looks like, and sometimes more importantly, what it doesn’t look like.

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Topics: Marketing Strategy, Web Design

MQL Vs. SQL: Knowing What The Heck They Are and How to Do Them Well

Posted by Ben Fjare on Jan 11, 2019 8:39:00 AM

Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.

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Topics: Marketing Support/ Staffing, Marketing Strategy

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