5 Reasons You Need to Invest in a Custom Website

Posted by Ben Fjare on Aug 31, 2021 10:30:00 AM

a custom website shown on several devices


As a business, there are some things that are okay to skimp on. Maybe your office doesn't need to supply employees with some small work necessities such as pens, notebooks, or snacks. Your business might choose not to get certain time-saving programs like Quickbooks and do the accounting by hand instead.

Depending on size and structure, your business may be able to manage cutting some corners to save money or hypothetical time. However, when it comes to your website, there should be no skimping. Your website is easily your most important asset as a brand. Need proof? Here are some compelling stats:

These are all great examples of why a custom website should be a top priority with any business. Here are 5 reasons you should consider investing in a custom website.


1. It Makes You Stand out

From the wise words of Ricky Bobby in Talladega Nights, "If you're not first, you're last!" While this may be a little extreme, there's some meaning to it. When dealing with websites, people will remember those that stand out. To become a standout, you'll need to compete with your competition for that top spot (on search engines and in your customers' hearts) which will most likely have a custom website as well. Most people have seen enough WordPress, Squarespace and Wix sites, that they all start to blend together over time. Not so with a custom website.

Having a custom website will help you gain favor and trust with your audience. Showing them that you have invested your time and effort into a tailored website for easier usage and appearance with increased speeds will not go unnoticed. When done correctly, your custom website will exude quality. You can expect to see a better engagement from the people that continue to make your business operational.


drawing of website layouts


2. It's Personalized to Your NEeds

A custom website is just that - customized. Working with web design professionals, they'll be able to analyze your business to structure a website that mirrors it. No two companies are the same. Therefore none should have the same website or website structure like most budget website builders use. Custom features can also make your job easier, with auto-fill functions, back-end analytics and more. 

In addition, websites can cost anywhere from hundreds to several thousands of dollars and a web design professional will be able to help you navigate that. They can suggest features and functions that are most important and relevant to your business while keeping your budget in mind.


3. It Allows You to Collect the Data You Need

The ability to track and monitor data about your visitors is an often overlooked perk of a custom website. The role of data collection is important because, without it, it's difficult for you to truly know who you are interacting with. It also provides information about how your audience interacts with your website — what they like and don't like. Plus, you're not limited to a free tool like Google Analytics or the one your platform offers; you have the flexibility to collect the data that's helpful to your business. You can then make the necessary changes to continue to improve your website. And because you're not stuck with a rigid template, you can make those changes more easily. 


a computer with data figures on it


4. It Increases Your Reach

Around 80% of individuals will go online to research a company before interacting and doing business with it. For some people, if a company has a poor website or no website at all, they'll disregard it completely. This number should be a huge driving factor to consider if you're still on the fence. A custom website might be the first impression a customer has with your business. A few seconds of looking and interacting with your website could be the difference between a lifelong customer and a missed opportunity.


5. It's More Responsive

What does it mean to have a responsive website? In simple terms, your website looks great and works well on any device, including mobile phones, tablets and desktops at the very least. For example, the site would change its appearance slightly to account for the smaller screen of a tablet or mobile device. It'll have a navigation bar that fits neatly in the screen of a smartphone. For more examples of what a responsive website looks like, check out our blog, Responsive vs. Mobile-Friendly Websites: What's the Difference?

Having a responsive website has become a huge factor as people shift to find more information through their mobile devices as compared to a laptop or desktop. In addition, responsiveness speaks well for your company and brand. When your brand is consistent and polished for each device, this bodes well for your overall image.

A custom website can be intimidating from an initial price standpoint. However, it's a long-term investment that will have a huge payoff. If you're interested in what a custom website might look like for your business, reach out to us at PRIME to discuss your goals for your website. The custom website of your dreams may be more accessible than you think. 


Download our PRIME Guide: How to Get the Most Out of Your Website


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