Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.

I am a firm believer that challenging yourself to learn new skills fuels your work performance. However, I think work performance is only the tip of the iceberg.

It's a powerful force when you're able to do something that interests you. Letting your mind wander can produce or connect ideas or thoughts that you never thought you had. After all, there's a reason why Google, HP, 3M, and several other companies have adopted the 80/20 rule. The rule allows their employees to work on assigned tasks 80% of the time then spend the rest on tasks or hobbies they enjoy doing. The article can be found through the link below.

Make Your Job Feel Less Like Work with "20% Time"

As for myself, challenging yourself to learn new skills has an overwhelming effect on my overall health and well-being, which translates into both the quality and quantity of work performance.

Related: Hobbies Are Rich in Psychic Rewards

Have you experienced a company that is impossible not to like? The combination of great products, outstanding service, genuine social responsibility and a unique personality are all factors that go into a magnetic company. Without further ado, here are 5 companies with a with a magnetic personality.

Everybody uses social media. Now I could list a few hard stats about growth or usage but the truth is, everyone knows about social media and everyone uses it. Social media has become a go to marketing platform for many business, but not all business are using it effectively. 

To many, social media is very easy and straightforward - write a couple posts, upload a few pictures, maybe share a funny or exciting video. The truth is that this strategy absent approach to social media will either last about a month or consistently retain a small audience.

However, with adding a little strategy and critical thinking to the mix, that social media channel of yours will start to see healthy growth and develop a list of engage healthy followers. Here is a list of 11 common social media mistakes that businesses make.

If you like the outdoors and use social media, this article is for you. Featuring eight of my favorite outdoor gear brands that are doing social media right, I challenge you to make it through the whole list without lacing up those mud-crusted boots and taking off on an adventure for yourself.

It can be a tough question, especially for a small business, "Should I hire a company or manage my social media myself?" This question arises in every business at some point and can be a difficult one to answer.

Why are Millennials so difficult to reach?