The Awesome Sauce Marketing Blog

Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.

Marketing automation is a powerful business tool. If used correctly, marketing automation can help you achieve continued business growth for your KPIs while saving tens or hundreds of hours - who doesn't want that!? However, adopting and applying these automation tools to scale the marketing efforts in your business becomes a complex and sometimes risky task.

It's time to bring clarity to marketing automation to help you decide if, and to what degree, that these tools should be used, and how to apply marketing automation to scale your business.

Are you just starting to plan or design a website, yet are unsure what to include? Do you already have an existing site but are looking to add a better foundation to it? Maybe you're like me and really like to nerd out to website ideas and designs.

Whatever the case may be, you're here now and I have a list of 10 must-have website ideas that are sure to shed light on potentially missed factors of a website. Enjoy!

Technology is an amazing thing.

Previously, if you wanted website content, you had to hire a great writer, which could involve a lot of time, energy, and frustration.

Now, technology has blessed us with several online services that serve as a hub to connect businesses in need of content with content writers.

These online services not only connect these two parties but have greatly increased competition for content writers. From bidding systems to ranking systems, any unknown writer across the globe can have the ability to challenge the price or quality of a piece of work to that of a popular or famous writer.

Here are the 4 websites that can help you create website content.

Websites. They seem so simple, until you actually start creating one.

If you're like me, you'll have a dozen or so ideas in mind but have no clue how to make these thoughts come together. It's a true inspiration, an art form, to develop and execute a perfect website. Whether you have one big idea for your next website, or have a bunch of little thoughts floating around, being able to visualize a great website can bring it all together.

Let's all get inspired with these 15 website ideas.

Have the lines of code become too much and you're in need of a creativity boost? We've all been in this position before and can relate. In an effort to reclaim your creativity, here are 8 tips to rev up your web design inspiration.

As a business, there are some things that are OK to skimp on. Maybe your office doesn't need to supply employees with some work necessities such as pens, notebooks, or even snacks. Your business might choose not to get certain time-saving programs like Quickbooks and still do the accounting by hand.

Depending on size and structure, your business may be able to manage cutting some corners to save money or hypothetical time. However, a custom website should be a top priority with any business. Here are 5 reasons you need to invest in a custom website.

I am a firm believer that challenging yourself to learn new skills fuels your work performance. However, I think work performance is only the tip of the iceberg.

It's a powerful force when you're able to do something that interests you. Letting your mind wander can produce or connect ideas or thoughts that you never thought you had. After all, there's a reason why Google, HP, 3M, and several other companies have adopted the 80/20 rule. The rule allows their employees to work on assigned tasks 80% of the time then spend the rest on tasks or hobbies they enjoy doing. The article can be found through the link below.

Make Your Job Feel Less Like Work with "20% Time"

As for myself, challenging yourself to learn new skills has an overwhelming effect on my overall health and well-being, which translates into both the quality and quantity of work performance.

Related: Hobbies Are Rich in Psychic Rewards

Have you experienced a company that is impossible not to like? The combination of great products, outstanding service, genuine social responsibility and a unique personality are all factors that go into a magnetic company. Without further ado, here are 5 companies with a with a magnetic personality.

Everybody uses social media. Now I could list a few hard stats about growth or usage but the truth is, everyone knows about social media and everyone uses it. Social media has become a go to marketing platform for many business, but not all business are using it effectively. 

To many, social media is very easy and straightforward - write a couple posts, upload a few pictures, maybe share a funny or exciting video. The truth is that this strategy absent approach to social media will either last about a month or consistently retain a small audience.

However, with adding a little strategy and critical thinking to the mix, that social media channel of yours will start to see healthy growth and develop a list of engage healthy followers. Here is a list of 11 common social media mistakes that businesses make.