Gregg Alexander

I left Michigan at the age of 21 and headed west to the great state of Montana where I found adventure, love, and my way. Graduated from Montana State University and sold real estate before following my father's footsteps and starting a graphic design firm. Today I have found a passion in digital marketing and exploring Montana's wilderness with my wife and daughters.
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Recent Posts

6 Signs You Are in Need of a Website Update

Posted by Gregg Alexander on Aug 9, 2016 8:00:00 AM

So you've been searching around the internet, looking at your competitors and checking out cool new websites, and you started thinking, "Maybe it's time for a website update." I get it, it's like the guy who cruises through the car lot and decides his 2001 Ford F150 is a little dated. And with how fast web design and development is evolving, it starts to make your own website look outdated. Redesigning your website isn't an easy decision; it can be expensive, you may be impacted on your rankings and you will probably have to update some content, but there are some tell tale signs that it really is time to bite the bullet and start the process. Here's a list of 10 signs that it's time for a website update.

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Topics: Web Design

7 Signs You Need To Evaluate Your Brand Positioning

Posted by Gregg Alexander on Jul 26, 2016 8:00:00 AM

Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!" Now we all know there are very few marketing strategies that trump a well placed mullet, but honestly, Canon was right on. In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It is your messaging, it is your imagery, but most of all, it is your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers. In some ways this is a natural process, but for most successful brands, this process is a well thought-out strategy. So, how is your brand positioned? Do you know? Have you given this some thought? How is your brand positioning reflected in your marketing and social media? 

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Topics: Branding

Social Media Marketing Tips From the Pros

Posted by Gregg Alexander on Jul 14, 2016 8:00:00 AM

Social media marketing can be a double-edged sword. To get results, you need to find what works for you, but to find what works, you need to invest a lot of time. To save yourself time and from having to read the rest of this blog, I've got two words for you, "CAT VIDEOS." I hope you could sense the sarcasm there, and if you couldn't, maybe this blog isn't for you. For those of you who really do love cat videos in your marketing... this blog might not be for you either. But, for those of you who want to learn a few tips that could help your social media marketing finally produce results, continue on and lets have some fun. Isn't that what social media is all about?

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Topics: Digital Marketing

Establish A Brand Voice To Ignite Your Social Engagement

Posted by Gregg Alexander on Jun 28, 2016 8:00:00 AM

Social media can be a very fickle beast. Just when you think you are heading in the right direction you start to see a drop in engagement, so you switch things up to try something new and the days of planning and strategizing are out the window. Maybe it isn't the strategy that is failing, maybe it's your brand voice. Voice? YES, voice! Social media is all about connecting with your audience. Connections are developed by identifying common interests, senses of humor, vocabulary, and values. Establishing a consistent voice is the key to humanize your brand and develop a connection with your audience. Remember that kid in high school who would change how he acted based on the group of people he was talking to? He never really fit in until he matured and found his voice. Marketing is just like high school except your brand doesn't have acne or go to homecoming dances. Here are a few things to think about when establishing a brand voice. 

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Topics: Branding, Digital Marketing

17 Tips To Help You Build Your Brand

Posted by Gregg Alexander on Jun 14, 2016 9:45:06 AM

These days you hear a lot about branding, building a brand, growing your brand and branding yourself. But what is all this talk about a brand? Heck, even professional athletes attempt to enhance their brand to give them more leverage for contract negotiations. When we talk about branding in this sense, what we are really talking about is reputation and perceived value. If you have a strong brand, more than likely you have a good reputation and would consider your product/service valued. So when Kim Kardashian takes a selfie it may take her 25 tries to get her lips to have the perfect duck face look, because she is trying to maintain her brand and all that it represents (sense the sarcasm.) So if you are looking to build a brand for your business or maybe you are a blogger wanting to build your personal brand, here is a list of tips that will help.

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Topics: Branding

User Generated Content: Tips To Achieve Transcendent Marketing

Posted by Gregg Alexander on Jun 13, 2016 8:30:00 AM

As a brand, when your marketing transcends your messaging an amazing thing starts to happen. People begin talking about you or sharing pictures about your products in a way that becomes marketing in and of itself. I'm talking about user generated content. In many ways, this is the gold standard in terms of digital marketing. Your brand has become so strong that people willingly post about your business. This type of user marketing is priceless, but where do you even begin to get people to talk about your brand?

In conversations with marketing execs and owners of aspiring outdoor companies, two questions kept popping up, "How to I get more social media followers?" and "How do I get people to talk about my brand on social media?" I covered the topic of growing your followers in "8 Ways Brands Can Increase Instagram Followers" but now lets tackle the issue of user generated content. After all, doesn't everyone want to achieve  transcendent marketing? 

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Topics: Digital Marketing

Montana: Spanish For "Get Off Your Ass and Enjoy The Mountains"

Posted by Gregg Alexander on Jun 2, 2016 8:00:00 AM

I haven't chimed in with a blog in a while as I have been busy traveling for client meetings and spending time with my family to celebrate my daughter's 1st birthday and baptism. But I am back in the office for at least a few weeks so I am getting back in the saddle, so to speak.

For most people in our country, Memorial Day marks the unofficial start to summer and this holds true for our office. Starting this week we switch to our summer schedule where we only work until 1pm on Fridays. This gives our staff the ability to get out and enjoy Montana. We have all chosen to live here for a reason and most of those reasons have something to do with recreation. So as we continue to carry out our "Work Hard, Play Hard," motto, here are a few spots that I am looking foward to hiking this summer.

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Topics: Awesomeness

Tips To Launch a Brand Ambassadors Campaign

Posted by Gregg Alexander on May 20, 2016 8:00:00 AM

The concept of brand ambassadors, or social influencers, has been around for years. The use of social media didn't create the need for brand ambassadors, it just made it far more common. Think about the impact Michael Jordan brought to Nike. What would Nike be without the "Air Jordan?" M.J. came into the league in 1984 and so too came the famous Air Jordans. People clung to his athletic success, big smile and winning attitude. They wanted to "Be Like Mike." They wanted to share those experiences through the products he was affiliated with. Using brand ambassadors is the exact same idea. Through brand ambassadors, you are not selling products, you are selling the experience. You are humanizing your marketing which has proven to be far more effective in today's marketplace. According to Visioncritical, four out of ten Facebook users have gone beyond liking, sharing, or commenting on a product to actually buying it and 43% of social media users have purchased a product after sharing or favoriting it on Pinterest, Facebook or Twitter. These are really good numbers and a great representation of how brand ambassadors can impact your sales. So how do you go about using social influencers? Here are a few tips to help you make some sense of this not-so-new concept.

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Topics: Digital Marketing

8 Ways Brands Can Increase Instagram Followers

Posted by Gregg Alexander on May 11, 2016 8:00:00 AM

Instagram has quickly become one of the most popular social media platforms available. Many businesses have jumped on, using images and short video clips to share information about their brand--and for good reason. According to Instagram's press page, the platform now has over 400 million active monthly users with an average of over 80 million photos posted daily. Engagement is also out pacing other social networks. From data in a report from Forrester, Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter. So it is no wonder Instagram use quickly has become a great marketing tool. But, many small to medium sized brands are still struggling to grow their list of followers. Sure there are many services out there that claim to add followers for a fee, but what's the value in that? It might make your account look more important but it probably won't increase your engagement. So, what's the trick? Here are a few ideas that you should incorporate to your Instagram strategy.

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Topics: Digital Marketing

Sportsmen America Connects Businesses With Outdoor Adventurers

Posted by Gregg Alexander on May 6, 2016 10:00:00 AM

This past month we launched a new project that we have been working on for about 6 months, Sportsmen America. If you've ever planned an outdoor related trip, you spend a lot of time jumping back and forth between website looking for lodging, guides, local info, and places to eat. This can get time consuming and many times you miss some of the good local spots because they don't have a web presence. 

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Topics: Web Design

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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