the Mobile Economy of Communications

The invention of the smartphone changed our working world as we know it, having our office always in our pocket. We are reachable at all times whether we like it or not. For better or worse, this has dramatically shifted our perception of communication with our coworkers, clients, and partners. We are connected and responsible in a way that continues to push the boundaries of traditional communications.

In light of this, 1500 word emails, meetings where people pile into a conference room, and back and forth phone calls are largely passé. Thanks to a host of disruptive apps in the market space, workplace communications have become more intuitive, ubiquitous, and more user-friendly than ever. Today we look at the apps that have had the most significant impact on how we communicate with each other at work, and the benefits they bring to your business.  

We're kicking off a new series at PRIME on the transformation of the way we do things. In the economy of life, there are tried-and-true methods, habits we love, patterns we are used to and a variety of other activities that condition the way we approach tasks. With the advent of mobile devices and app-run services, a more significant number of options are available for getting our business done. Enjoy our foray into the mobile economy of things, or the IoT. (Internet of Things) as we dive into several ways our hand-held devices have changed the way we face our world.

There are a lot of do's and don'ts when it comes to giving an excellent presentation. Oddly enough, one of the most significant factors to a killer presentation is just that, your presentation. How you present your materials and information to your audience can play a vital roll in how they receive you.

So you have some great info; if your visual style is dated, it might not go as well as you'd like. There might be some level of disconnect, or your audience might be less likely to trust you. You might have fascinating points to make, but when they are bulleted out on a static page, they'll be less likely to engage. Thanks to advances in software, it's easier than ever before to create an engaging visual presentation. Let's talk about doesn't work, what does, and how to use them to your best abilities.

Presentations: we’ve been giving them since our fourth-grade science projects, yet somehow, we still dread them. In truth, dread hangs around the word “presentation,” from every angle. And you don’t only have to be the one giving it to feel the dark cloud descending. Just try getting invited to one. Most people don’t meet the invitation with a hop, skip, and a heel click. Have a guess at why? I bet you do.

Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them. 

Sitting on your website right now are a million and one opportunities to generate and capture leads and fill your marketing troves with potential customers. Okay, while maybe a million and one is a bit of an exaggeration (give us a break, we’re creatives!), there are A LOT. And at the end of the day, most customers aren’t going to come knocking with all their contact information written in a love note. They will, however, give it to you if you ask nicely, speak to their heart and offer real value. But how do you know what they want to hear? How do you want what they value? And once you do, how do you use that information to fill your basket with juicy leads? That, my friend, is what we’re diving into today. So let’s get started.

Look, not every product on the market can be a sexy, shiny object. The reality is that sometimes aspects of life require products or services that are, well, just plain boring. Does the average person get their kicks chatting about retirement plans? Likely not. How about medical equipment? Yeah, that one’s not exactly a rip-roarin’ time, either.