You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I tend to only complete customer feedback surveys when I’ve had an exceptional experience or an exceptionally awful one. And I know I’m not alone.

Topics: Marketing Strategy, Marketing Methodology, Tips From the Pros, Financial Institutions

 

Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.

Topics: Marketing Strategy, Marketing Methodology, Strategic Growth, Tips From the Pros, Financial Institutions

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros, Financial Institutions

 

Let’s do a word association game. When we say Instagram, what comes to mind? Perhaps funny memes, your favorite products, visual inspiration? Now, what about when we say email? Is it suddenly feeling stuffy in here?

Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

 

The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics from your local news anchor. More so than usual, people are worried about money.

Topics: Marketing Strategy, Marketing Methodology, Target Marketing, Tips From the Pros, Financial Institutions

 

There are few things as disappointing as sitting down to your computer, downing your third cup of coffee as you sit there late into the night cranking up content piece after content piece, only to have it hit the internet to a chorus of crickets. What happened? You put everything you had into that content, poured out your heart, as well as all the information you know about a particular topic. What more could people want? The truth is, a lot more.

Topics: Marketing Strategy, Branded Content, Brand Evangelism, Marketing Methodology, Target Marketing, Presentations and Pitches, Tips From the Pros, content management

 

There's a secret that well-seasoned marketers know. No matter how many warm fuzzies an ad campaign gives you, or how clever, or funny, or relevant it is, none of it matters if the campaign can't drive engagement that leads to revenue. No matter how well the intention should have played out, a campaign that falls flat often loses all the stakeholder support and is replaced with new efforts. That can be stressful whether you are in in-house marketer, a freelancer, or an agency under contract.

Topics: Social Media Management, Marketing Strategy, Influencer, Marketing Methodology, Tips From the Pros

 

By now, we all know that they say content is king, and we're here to confirm, whoever "they" are, they're right. Content marketing is the foundation of a healthy marketing strategy. And while it isn't the end-all-be-all, it's pretty close. But not all content marketing efforts are created equally. Just like anything in life, you get out what you put into the process. Indeed, throwing some words on a page and thinking that customers and leads will magically start pouring in is a little naïve. That's why today, we're breaking down the four major steps to a killer content marketing strategy, starting with your audience.

Topics: Creating Content/ Copywriting, Branded Content, Marketing Methodology, Target Marketing, Tips From the Pros, content management

 

We all like to think we know our customers. That we have them completely figured out, that surely they think like us, and that we are as familiar with them as we are our own GamGam.

Topics: Brand Evangelism, Marketing Methodology, Digital Strategy, Tips From the Pros

 

There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.

Topics: Branding, Social Media Management, Brand Growth, Branded Content, Marketing Methodology, Digital Strategy, Tips From the Pros