Today we continue our saga into good website practices with PRIME's Director of Digital Development and website guru Ben Fjare. And while this topic is a multifaceted one in which each facet is a critical part of a well-oiled machine, today's topic stands out especially. Perhaps that's because today's topic is one that anyone who has ever tried to whip up a website—from Wix to Wordpress—knows deep down: your site is never really finished.

In this episode of PRIME's Wheelhouse, we will look at reasons why this is true, and more importantly, what you need to do to make sure your website is always the best (for the moment). To make life easier, Ben broke things down into five bitesize chunks for a more straightforward understanding. Let's dig in.