If you have a travel blog on your destination marketing website, you probably already have a sense of its value. Travelers who are in the interested and considering stages of their travel planning often make their decisions based on online blogs and articles about the destination. For example, one of our own destination marketing clients draws more than half of its website traffic from organic search via a blog. Potential travelers love to research and dream about their future vacation by looking at things to do, places to eat and scenic photos of the area – and you can capture this audience with your blog.
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Topics:
Creating Content/ Copywriting,
content management,
Destination Marketing
When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting digital presence for your destination, blogging is key.
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Topics:
Creating Content/ Copywriting,
Digital Strategy,
content management,
Destination Marketing
Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for.
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Topics:
Creating Content/ Copywriting,
Digital Strategy,
content management
In the world of NPO's and NGO's influence and impact have become major drivers in our world today. We know that passion fuels your mission and vision and that your association has focused goals, a relatable mission, and dedicated members. So far, your efforts have gone towards creating meaningful connections with like-minded people and growing your base. However, your website may be lackluster, and some of your members are having trouble finding what they need online, especially as in-person communication dwindles more and more.
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Topics:
Social Influencers,
Target Marketing,
Tips From the Pros,
content management,
Nonprofit Marketing
Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team.
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Topics:
Marketing Strategy,
product marketing,
Branded Content,
Target Marketing,
Digital Strategy,
Traditional Marketing,
Messaging,
Tips From the Pros,
content management
There are few things as disappointing as sitting down to your computer, downing your third cup of coffee as you sit there late into the night cranking up content piece after content piece, only to have it hit the internet to a chorus of crickets. What happened? You put everything you had into that content, poured out your heart, as well as all the information you know about a particular topic. What more could people want? The truth is, a lot more.
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Topics:
Marketing Strategy,
Branded Content,
Brand Evangelism,
Marketing Methodology,
Target Marketing,
Presentations and Pitches,
Tips From the Pros,
content management
By now, we all know that they say content is king, and we're here to confirm, whoever "they" are, they're right. Content marketing is the foundation of a healthy marketing strategy. And while it isn't the end-all-be-all, it's pretty close. But not all content marketing efforts are created equally. Just like anything in life, you get out what you put into the process. Indeed, throwing some words on a page and thinking that customers and leads will magically start pouring in is a little naïve. That's why today, we're breaking down the four major steps to a killer content marketing strategy, starting with your audience.
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Topics:
Creating Content/ Copywriting,
Branded Content,
Marketing Methodology,
Target Marketing,
Tips From the Pros,
content management
When social media first came out, developing a following and getting likes and shares was the task at hand. It was largely reactive, rather than proactive and responded to the trends of the day, rather than setting trends. As professional marketers expanded the social media space, being proactive and building trends became the pathway for much of the traffic. As this has continued, organic social media has taken a back seat to paid social efforts. As with most endeavors, paid advertising is what grassroots efforts use to go from local hotspot to regional or national trends.
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Topics:
Social Media Management,
Social Influencers,
Digital Strategy,
Tips From the Pros,
content management
Your website's UI (or User Interface, a mix of visual and interaction design) functionality is imperative to a healthy functioning website. It doesn't matter how pretty your graphics are, how great your brand photos turned out, or how on-point your copy is if your functionality is lackluster. It's been a few years since the ideas of UI and its friendly cohort, UX (User Experience, the way the user interacts with the interface), have been regular parts of web design, given their success in product design the last decade. A user-centric model has become the mainstay of design and development. While engineers and graphic designers debate what's more important, function or beauty, less than pretty function regularly beats out beautiful confusion.
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Topics:
Web Design,
Web Analytics and Tracking,
Tips From the Pros,
content management
When it comes to a website, many companies either tend to either hammer something out themselves, buy one, and then let it sit. But your website isn't a succulent you buy at the market, set on display, and ignore for months only to find it's blossomed beautifully. Think of your website instead as a garden, one that needs constant tending, with different needs and changes arising with the changing seasons. Likewise, if you ignore its existence, it won't bare you much fruit. But hey, we know you're busy. You don't have time to comb through every possible web factor that could require maintenance.
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Topics:
Web Design,
Marketing Methodology,
Digital Strategy,
Tips From the Pros,
content management