When creating your marketing messaging, it's kind of important to know who you're talking to. And by kind of, we mean a whole hell of a lot. The best way to define who you're talking to is by creating buyer personas. A buyer persona is a representation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes; it's a character based on data.
5 Question Categories to ask Customers when Building Buyer Personas
Topics: Marketing Strategy, Brand Growth, product marketing, Brand Evangelism, Marketing Methodology, Strategic Growth, Target Marketing, S.M.A.R.T. Goals