Whether you’re rebranding or brainstorming a new social media campaign, finding inspiration in your industry is a great place to start. Fortunately, in the realm of destination marketing, there’s plenty of inspiration out there. From logo designs and website layouts to killer blog content, we’ve gathered some of our favorite destination marketing organizations that are doing truly creative marketing.
We have to toot our own horn on this one. Visit Bozeman, the DMO for a popular mountain town in Montana, is one of our favorite PRIME partners, and the success we’ve had together has been incredible. What’s working? Visit Bozeman consistently publishes relevant content on its blog, which has become the go-to source of information for both locals and visitors. The large majority of the website’s traffic is organic, starting with a blog visit, which goes to show how well the blog content is performing in search engines. Paired with a wide variety of paid advertising, Visit Bozeman has helped build a buzz around this growing city, sending its airport to record high passenger numbers and supporting its local businesses.
Charlotte’s Got a Lot
Charlotte, North Carolina’s DMO (technically the Charlotte Regional Visitor’s Authority), has expertly embraced the colorful, vibrant culture of its city in both its branding and its website. Not only does its website make Charlotte look like the most happening place on the planet, it also provides guides that are hugely helpful. Curated trail guides, hosting guides and city guides make it easy for travelers to plan and find travel inspiration. It’s yet another travel website that nails content, crafting blogs like, “Murals that Honor Black History in Charlotte” and “The Art & Soul of Southern Cuisine in Charlotte.”
Travel Oregon is the queen of elaboratively creative campaigns. The “Oregon, Only Slightly Exaggerated” campaign is not to be missed, with playful animations that make the state’s features look like a Disney movie. “Oregon’s Seven Wonders” is another hit, creating must-visit monuments out of seven natural attractions, challenging you to experience them all in a bucket-list fashion. This DMO has also nailed social media, drawing an Instagram following of more 359,000 using mainly user-generated content and influencer partnerships with prominent travelers.
The small east-coast city of Burlington, Vermont caught our eye recently with its trendy, minimalist approach to destination marketing. The hand-drawn map of the city on their website, along with guides from town locals, give Hello Burlington a friendly feel. Given that the average tourism website has a little too much going on, we love the simplicity of this one, making it easy to find exactly what you need (including this page that shows you how to get there from anywhere, using any mode of transportation).
Visit Albuquerque is another destination marketing brand that’s set itself apart from the rest. Drawing inspiration from its Native American and Hispanic heritage, as well as its famous hot air balloon festival, color and quirkiness rules in Albuquerque’s branding. They offer several travel itineraries, tailored to different personalities, and virtual tours of attractions like the International Hot Air Balloon Fiesta as well as the music and food scenes. Albuquerque’s use of its YouTube platform is something to strive for, sharing content like flamenco dancing and drawing more than 390,000 views in the process.
Want more inspiration for destination marketing? Check out some of our favorite destination marketing blogs here.
If you enjoyed this edition of PRIME Pulse, take a look at some of our other related articles:
- Why Blogging is Key to Destination Marketing
- New Tools Destination Marketers Should Know About
- 9 Types of Paid Advertising to Use for Destination Marketing
- 4 Questions to Ask When Branding a Destination