Shane Niederklein

Web Specialist

Shane grew up in "Prison Town" Deer Lodge, Montana. He played college baseball for three years at Miles Community College and a year at Dickinson State University. Injuries ended his dream of pitching game seven in the World Series, so he decided to go to Montana State for graphic design and get back with old friends. He graduated from Montana State in 2013 with a BFA in Graphic Design, then was on the job hunt after his last summer making art in the fairways at Rock Creek Cattle Company. Ended up coming back to Bozeman after he landed a job at Prime Incorporated in May of 2014. He has been having a blast designing and developing awesome websites for Prime ever since.

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Recent Posts

Real Estate Website Designs We Love

Posted by Shane Niederklein on Feb 15, 2022 11:00:00 AM


Real estate websites can be hard to get right –  they require the perfect balance of functionality and style. With 97% of homebuyers searching online for homes, real estate websites need to make it easy for buyers to sort through listings and find homes that match their desired layout and budget. But an effective real estate website also needs to reflect your company’s quality of customer service, attention to detail and a desired lifestyle for the buyer. 

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Topics: Web Design, Real Estate Marketing

Top 5 Features Every Website Needs To Be Successful

Posted by Shane Niederklein on Sep 28, 2021 10:45:00 AM


A website is a must-have for any successful business in this era, whether you’re an insurance agency, a barbershop or a fun new game app. And while most people appreciate websites with a trendy, enticing design, they also have to work well functionally. The last thing you want is for potential customers to struggle to view your website, find what they’re looking for, or take certain actions. 

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Topics: Web Design

6 Web Design Trends for 2021

Posted by Shane Niederklein on Apr 20, 2021 10:00:00 AM

Web design in 2021 relies on mobile functionality. As of January 2021, there were 4.32 billion active mobile internet users in the world. Now, mobile functionality isn’t a trend (it’s here to stay) but it is the baseline for all the trends we’re seeing in 2021. This year, brands are focusing on how to make mobile websites even more convenient for users and their habits. Plus, we’re seeing new and exciting uses of color, space, and interactive storytelling. Here at PRIME, we’re exploring these trends for our clients to keep them up-to-date on the latest and greatest.

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Topics: Web Design

CMS Battle Royale: Craft vs. EE. vs. Wordpress

Posted by Shane Niederklein on May 26, 2020 3:05:00 PM


Whether you're a budding freelancer burning the midnight oil in your shared apartment or a well-versed firm of developers, choosing what CMS (content management system) to work with can be daunting. Without a full understanding of what each one offers, and more importantly, requires of its users, you could end up making a decision you regret down the road. Similarly, if you are a business owner, trying to make the best decision about your upcoming web project and are trying to understand what the best platform will be, this is the article for you.

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Topics: Web Design, Branded Content, Freelance Economy, Tips From the Pros, Working From Home

Why it's Video Content that's King

Posted by Shane Niederklein on Sep 3, 2019 11:30:00 AM


There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

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Topics: Target Marketing, Digital Strategy, Traditional Marketing, Messaging

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