Whether you’re rebranding or brainstorming a new social media campaign, finding inspiration in your industry is a great place to start. Fortunately, in the realm of destination marketing, there’s plenty of inspiration out there. From logo designs and website layouts to killer blog content, we’ve gathered some of our favorite destination marketing organizations that are doing truly creative marketing.
Lindsay Stefan
Recent Posts
5 Destination Marketing Organizations That Are Doing Marketing Right
Topics: Brand Growth, Destination Marketing
The Ultimate Copywriter's Guide to Great Website Content
If you’ve ever participated in building a website, you know that content creation can be the most challenging and time-consuming part. Copywriting for an extensive website can be a huge undertaking. What a website says is just as important as how it looks and functions, and, as a copywriter, you have an important role to play in moving visitors through a website and helping achieve the overall goals of the website.
Topics: Creating Content/ Copywriting
Why Strong SEO is So Important in a Booming Real Estate Market
Whether you’ve seen it in the news or experienced it first-hand working in the industry, you know that real estate is booming. In 2021, the average sale price of a home reached a record high at $408,800 as many millennials entered the market during the pandemic. Within just one year, home prices rose 19.8% – the largest gain on record.
Topics: Digital Strategy, Real Estate Marketing
15 Creative Blog Ideas for Destination Marketing
If you have a travel blog on your destination marketing website, you probably already have a sense of its value. Travelers who are in the interested and considering stages of their travel planning often make their decisions based on online blogs and articles about the destination. For example, one of our own destination marketing clients draws more than half of its website traffic from organic search via a blog. Potential travelers love to research and dream about their future vacation by looking at things to do, places to eat and scenic photos of the area – and you can capture this audience with your blog.
Topics: Creating Content/ Copywriting, content management, Destination Marketing
A blog is an important feature for any website, but especially for real estate websites. Why is that? Two reasons.
One: a blog helps establish you as an expert in the world of real estate. Over time, people will look to your content to understand how the real estate market is working in your area and for tips for buying and selling. A blog helps you build trust with your audience by showing them that you know your stuff when it comes to real estate – and that your knowledge can be of direct value to buyers and sellers.
Topics: Creating Content/ Copywriting, Real Estate Marketing
When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting digital presence for your destination, blogging is key.
Topics: Creating Content/ Copywriting, Digital Strategy, content management, Destination Marketing
Why Research is the Key to Great Content (and How to Do it Well)
Researching for any blog, web content or social media content takes extra time and effort to root through search engines and find credible sources and data that back your claims. But it’s an extra step that will greatly improve the quality of your content. Research is a commitment to quality over quantity because both your audience and search engines favor the former over the latter. Research is incredibly important to developing quality content because it lends credibility to your content and your brand.
Topics: Creating Content/ Copywriting
Write Shorter: The Advantages of Concise Copywriting
You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”
Topics: Creating Content/ Copywriting
How to Write Blogs That Actually Reach Your Audience
Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for.
Topics: Creating Content/ Copywriting, Digital Strategy, content management
4 Types of Content You Should Be Using In Your Marketing
American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it.
Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Branded Content