It shouldn’t be surprising that internet usage in adult populations has increased by 5% in the last three years. Through screen time calculators and personal data metrics, Pew Research claims that the level of usage is “almost constant.” Marketing has always been about connecting with your audience in the right place, at the right time. So it makes sense to meet your audience where they are already spending time – and today, that’s on the internet. This guide will lay the groundwork to help you better understand digital marketing and how you can implement your own strategy for success.

In this guide, you’ll learn:

• Why it’s important to transition to digital marketing
• How to identify and reach your target market online
• Understanding target demographics
• How to develop the right messaging and content to support it
• How to make your website work for you

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