When you’re looking at developing a new website there are a lot of options available. You may ask yourself, “Should I try and do it myself, hire a freelancer, or should I call my friend’s brother he keeps mentioning?” These ideas are not necessarily bad, but for many businesses they aren’t the best choice.
Here are some of the reasons an agency might be the best fit.
1. Jack of all trades are a bad thing.
Agencies have multiple employees in different areas of expertise. This allows people to become experts in their craft. One person who tries to do everything could be a disservice to your project.
2. Perspective of multiple disciplines and ideas.
With multiple types of professionals come multiple types of insight. With a variety of disciplines on staff an agency has the experience and knowledge to make sure things are executed well in all areas including user experience, mobile compatibility, security, and technical limitations.
3. Increased number of services provided.
Agencies can provide more services. On top of design and development, agencies can help you with a variety of pain points in your business. This can include search engine optimization, search engine marketing, inbound marketing, social media strategy and management, branding, print collateral and so much more.
4. Better experience in multiple situations.
Do you need your site to work in a cloud hosting environment? Does the site integrate with a specific payment gateway? How does the site need to grow in the next few years? A digital marketing agency can help guide you through the decisions.
5. Websites shouldn't be a one and done thing.
Agencies love to establish relationships and value partnerships that can grow and help develop your brand over time. If the work is executed correctly, the relationship should last for years.