Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.
Why Businesses Don't Use Video
We hear a lot of reasons (read: excuses), as to why businesses don't use video in their marketing. These are some of the most common:
It's Not In The Budget
When most people think of creating video, they first think of the expensive camera, lens, lighting, and audio devices. However, you might be surprised with the video quality that can be shot very inexpensively. For more economical video marketing, check out this article of 6 video tips for small businesses on a budget.
You Don't Have The Skills & are Unsure Of Content
I believe that everyone has value that they can share with others. It might be hard skills, soft skills, or life experiences but the biggest challenge is presenting to your audience in a way that will bring them value. Forbes wrote about building this video foundation with How To Master Video Marketing On A Budget.
There's THe Possibility Of A Negative Brand Image
We've all seen video marketing or advertisements that annoy us. Over time, these negative interactions can build into a solidified negative brand image. The key is to produce the video content for your target market and not what you think your business needs to push towards people.
I'm Not Comfortable Getting In Front of the Camera
It's not easy getting in front of people, or a camera for that matter! The fear of rejection is enough to make any of us uncomfortable. However, everyone shares this fear to a certain degree. When it comes to overcoming these anxieties, NewsTimes has 4 Ways to Get Over Your Fear of Video Marketing.
Why Your Business Needs To Use Video
So now that we have some of those excuses out of the way, we want to give you the reasons that you really should be using video for your business's marketing.
- According to YouAppi, 85% of Marketers Plan to Increase Investment in Video in 2018
- Adding a video to your website actually makes a first page Google result 50x more likely, according to Vidyard
- Your website visitors are 64% more likely to buy a product after watching a video, according to Koozai
- Using video in your email marketing can make readers 96% more likely to click through, according to Implix
- According to Unbounce, landing pages that included video increased conversion by 80%
- Online Publishers Association says that 46% of users take action after viewing a video online
Companies With Successful Video Marketing
HubSpot has adopted an effective use of video marketing to reuse some of the content from their previous inbound marketing efforts. One of the ways they do this is by creating a video from the content on their blog posts. They provide a great summary of the main points previously written. For example, they have included a video into this blog post about How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your Copy.
If you don't know about Chris Ramsay yet, you're welcome! He is a professional magician and known by many as a YouTuber who uploads videos about magic performance, street magic, tutorials, cardistry, puzzles, and vlogs. Like most successful YouTubers, Chris puts his audience first. He frequently asks what content the people want to see and follows the advice despite what he thinks he should create for them. He's open, honest, and active with his follower base which allows him to be more vulnerable. Chris has consistently grown his audience over the past few years and has nearly reached two million (quality) subscribers with roughly two to three videos being uploaded per week.
Jeni's Ice Cream is a small ice cream shop that has attracted customers with its simple yet effective marketing videos. The marketing videos aren't overly complex with equipment or production but are effective with its message. The videos are a way to provide the community with awareness of current products such as new ice cream flavors or ice cream sandwiches and attract them to the delicious treats with tempting visuals.
So now when we say that every business should be using video marketing do you believe us? Don't let your fear of using video keep you from taking your marketing to the next level. Speaking of taking your marketing to the next level, download our guide to Website Marketing Must Haves.
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