Designing to fit your medium-device differences and responsive strategies for your website

Posted by Shane Niederklein on Dec 3, 2019 1:00:00 PM

Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.

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Topics: Branding, Social Media Management, Web Design, The Mobile Economy, Design Forward Thinking

Cowboys and Contractors Need Marketing Too

Posted by Gregg Alexander on Nov 26, 2019 9:00:00 AM

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

 

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Topics: Branding, Social Media Management, Marketing Strategy, Web Design, Marketing Methodology, Digital Strategy

The Importance Of Good Website Design

Posted by Lincoln Wilmoth on Jan 18, 2019 7:58:00 AM

In today’s world, a bad web design just can’t be ignored. The internet has been around long enough that there are a million of options out there for users, plenty of which are more than decent. There’s just too much competition a click away for you to afford having a shotty website. But to have good website design, you’ve got to know what it looks like, and sometimes more importantly, what it doesn’t look like.

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Topics: Marketing Strategy, Web Design

5 Things You Are Doing That Are Sabotaging Your Website

Posted by Lincoln Wilmoth on Nov 9, 2018 8:22:00 AM

There are lots of sure-proof ways to ruin a good website, but let’s be clear, sabotage is never, ever cool (unless you’re the Beastie Boys, obviously). Whether it’s what users see upfront when they land on your site, or something more sinister going on in the back end of things, today we’re taking a look at five of the most common things you’re doing to sabotage your website.

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Topics: Web Design, Web Analytics and Tracking

5 Website trends of 2019 You Should Definitely Know About

Posted by Shane Niederklein on Aug 10, 2018 11:30:00 AM

Trends are always on the move, so you never know which ones will be used in the coming years and which ones will be left behind. We put together a list of 5 Interface Trends that we believe will be here for years to come. You might notice that every one of the web examples has some form of each of the trends on their site. Coincidence? We think not.  

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Topics: Web Design

Project Profile: Bozeman Real Estate Group Branding and Website

Posted by Ben Fjare on May 31, 2017 9:05:00 AM

Finding the home of your dreams is a big decision and having great tools to use is very important. When Bozeman Real Estate Group came to us looking for a sharp brand and an amazing website we got excited.  Sure a property search is cool and a blog is nice but how can we make that experience engaging and fun?  Here is what we came up with.

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Topics: Branding, Web Design

7 Benefits of a CRM for your Credit Union Marketing

Posted by Alexa Audet on Apr 5, 2017 9:00:00 AM

Credit union marketing is much more complicated that it seems to most. It doesn't just bring people into your financial institution; it informs them so that you can continue to serve them with the quality they've come to expect. One strategy to ensure a satisfied customer and a smooth running credit union is utilizing a customer relationship management tool. A CRM works not only by retaining information about your customers , but it allows that information to be used in a way that will improve your whole management system. A CRM is a software that combines information from sales, marketing, and customer service positions. This gives you a complete picture of your customers as individuals. It's a valuable tool with some great benefits.

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Topics: Web Design, Web Analytics and Tracking

5 Things to Consider When Revamping Your Credit Union Website

Posted by Gregg Alexander on Mar 15, 2017 9:00:00 AM

Technology is constantly changing; this is common knowledge by now. But what does this vague idiom mean for your credit union website? It's no longer enough to set it and forget it, so to speak. Your customers require constant attention, and the way to give them that is through an updated website. It's best to stay on top of technology, and while this doesn't necessarily mean changing the look of your site every week, it does mean you that you need to stay on top of it. Ask yourself, when was the last time we had an update to our credit union website? 

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Topics: Web Design

Website Functionality You Can't Live Without

Posted by Gregg Alexander on Oct 18, 2016 2:06:11 PM

As website technologies rapidly evolve, it's easy to get left in the dust. Updating your website every four years is a good rule of thumb, unless your site is built on a system that is scalable and can evolve with the technological updates. If you are starting to think about revamping your current site, there is a lot to think about. It's easy to get giddy about some of the cool bells and whistles that are out there, but they can easily drive your cost up. To help you prioritize certain features, we have put together a list of  the website functionality your site needs to have. 

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Topics: Web Design

10 Must-Have Website Ideas

Posted by Shane Niederklein on Oct 4, 2016 11:32:00 AM

 

Are you just starting to plan or design a website, yet are unsure what to include? Do you already have an existing site but are looking to add a better foundation to it? Maybe you're like me and really like to nerd out to website ideas and designs.

Whatever the case may be, you're here now and I have a list of 10 must-have website ideas that are sure to shed light on potentially missed factors of a website. Enjoy!

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Topics: Web Design, Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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