5 Things You Should Know About Large Format Design

Posted by Teresa Keserich on Dec 15, 2020 11:00:00 AM

 

As a graphic designer, you will likely be challenged at some point in your career with creating some type of large format design. While “large format” doesn’t have a formal size definition, it’s a design that’s usually viewed from a distance and is, well, large. We’re talking billboards, trade show displays, vehicle wraps, or even custom flooring and walls. Given the massive size of these designs, the stakes are higher; the larger the design, the bigger any mistakes will appear. On top of that, large format printing is expensive. You’ll cringe at having to reprint your work because of an avoidable mishap.

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Topics: Design Forward Thinking, Tips From the Pros, Graphic and Environmental Design

Why Giving Back is Good for Your Marketing Strategy

Posted by Joshua Weir on Nov 23, 2020 10:32:09 AM

 

It’s no coincidence that you’re seeing more and more for-profit companies participate in charitable giving and volunteering, and take a moral stance on big issues. According to the 2020 Zeno Strength of Purpose Study, 94 percent of global consumers say it is important that the companies they engage with have a strong purpose. In the Deloitte Global Millennial Survey 2019, 42 percent of millennials said they have begun or deepened a business relationship because they perceive a company’s products or services to have a positive impact on society and/or the environment. Further, 37 percent said they have stopped or lessened a business relationship because of the company’s ethical behavior.

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Tips From the Pros

How Your Website Can Better Serve Your Association

Posted by Joshua Weir on Nov 17, 2020 9:30:00 AM

 

In the world of NPO's and NGO's influence and impact have become major drivers in our world today. We know that passion fuels your mission and vision and that your association has focused goals, a relatable mission, and dedicated members. So far, your efforts have gone towards creating meaningful connections with like-minded people and growing your base. However, your website may be lackluster, and some of your members are having trouble finding what they need online, especially as in-person communication dwindles more and more.

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Topics: Social Influencers, Target Marketing, Tips From the Pros, content management, Nonprofit Marketing

How Financial Wellness Tools Can Take Our Bank To the Next Level

Posted by Alexa Audet on Nov 10, 2020 8:45:00 AM

 

Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial application sessions, a record high according to the 2020 Mobile Finance Apps Report from Liftoff. The Financial Times calls the uptick in financial app users a "fintech feeding frenzy," and there's plenty to go around.

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Topics: Marketing Strategy, Target Marketing, Tips From the Pros, Financial Institutions

PRIME Basics: How to Write an Effective Press Release

Posted by Lindsay McWilliams on Oct 27, 2020 10:00:00 AM

 

Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team.

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Topics: Marketing Strategy, product marketing, Branded Content, Target Marketing, Digital Strategy, Traditional Marketing, Messaging, Tips From the Pros, content management

6 Essential Tips for Making Your Nonprofit Brand Succeed

Posted by Joshua Weir on Oct 20, 2020 9:30:00 AM

 

Nonprofits, NGOs, and charitable organizations have transitioned heavily in the marketplace to being forces for awareness and action in Western Culture. Whereas once, marketing was focused solely on fundraising events, membership drives, or various development pitches, nonprofit branding has become a significant force of influence, as social good has become intertwined with our daily lives. As a nonprofit, the brand has the potential to be the driving force or a disassociative challenge toward your goals of creating awareness, development, or public support for your mission. An effective brand shows the areas where target audiences are aligned with your organization, calling them to partner with you toward success.

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Topics: Marketing Strategy, Brand Evangelism, Target Marketing, Tips From the Pros, Financial Institutions, Nonprofit Marketing

Preparing for Amazon Prime Day 2020

Posted by Alli Sisson on Oct 13, 2020 9:45:00 AM

 

The long-awaited Prime Day has finally been here – and we’re not just talking about it because our agency shares the name. Typically planned for July, Amazon Prime’s promotional event was postponed this year due to the COVID-19 pandemic placing too much stress on its warehouse and shipping networks. The event has now been announced for October 13th - 14th, kicking off holiday season shopping earlier than ever.

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Topics: Marketing Strategy, product marketing, S.M.A.R.T. Goals, Tips From the Pros, e-commerce

Five Blogs and Online Magazines to Fuel Design Creativity

Posted by Katie Pierce on Sep 22, 2020 7:30:00 AM

 

No matter how brilliant or successful you are as a designer, everyone has those days – you're stuck in a rut, hitting dead ends, feeling like everything you create looks like something else you've already done, or it's just not quite right. We all need a little inspiration-on-demand from time to time. Fortunately, there are plenty of design and creativity resources on the interwebs to spark ideas and keep you moving forward toward the cutting edge. Check out some of our favorites.

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Topics: Design Forward Thinking, Tips From the Pros, Graphic and Environmental Design

How to (Effectively) Gather Feedback About Your Financial Institution

Posted by Alexa Audet on Sep 15, 2020 4:30:00 PM

 

You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I tend to only complete customer feedback surveys when I’ve had an exceptional experience or an exceptionally awful one. And I know I’m not alone.

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Topics: Marketing Strategy, Marketing Methodology, Tips From the Pros

Digital vs. Physical: Lessons Learned from COVID-19 and Banking

Posted by Jason Johnson on Sep 8, 2020 7:00:00 AM

 

Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.

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Topics: Marketing Strategy, Marketing Methodology, Strategic Growth, Tips From the Pros, Financial Institutions

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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