When it comes to your activity, it's no secret that you're being tracked pretty much all the time. The Snowden days of 2013, when the public was scandalized to hear their activity was being monitored, are long gone. And while the thought of being watched doesn't entirely give us the heebie-jeebies, it doesn't exactly put our minds at ease, either.
The New Year is slipping away, and we are about to jump into Q2. It is always helpful to take an introspective moment to understand why we're operating the way we are, but making sure your reaching for the right goals is something to re-visit before too much of the year passes. Lots of buzz starts early, picking up steam in mid to late December and exploding onto the scene in January. But like most ambitious, life-changing endeavors, the efforts are short-lived if we don't check-in and hold ourselves accountable.
Topics: Social Media Management, Marketing Support/ Staffing, Marketing Strategy, Prime Culture, product marketing, Marketing Methodology, Target Marketing, S.M.A.R.T. Goals, Traditional Marketing, Tips From the Pros
There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.
Knowing Your Audience
While we’ve already given you the playbook for targeting your local market, today we’re mapping out how to target your market around the globe with meaningful, engaging content. The fact is, not all social media platforms are created equally when it comes to your targeting initiatives. None of them are bad, but some are most certainly better than others for a broader reach. Just like your platforms will change as you try to reach those who don’t live down the lane, so will your technique and strategy.
Your message to Sally Sue, an active member of your local community, may not resonate with someone who lives a thousand miles away. They could value very different things depending on location, culture, demographics, and so on. That means that the benefits you present to them will look different. Simply put, the world isn’t a flat piece of toast you spread a pat of butter across. Let’s look at how to churn out the actual results you want by broadcasting the right messages on the right platforms.
Fact: writing a white paper is no joke. It’s certainly one of the bigger sorts of projects a marketing team will work on and will require some serious leg work. White paper’s require hours of research, a healthy dose of timely and reliable sources, a research position and tone of voice, a dang good subject. It typically will be anywhere from 3000-5,000 well thought out words and an all-hands on deck approach from more than one of your marketing team members
As a business owner, it’s a given in today’s world that you need to have a social media presence. If you’re still thinking about social as something that Millennials simply spend too much time on, it’s time to think again, friend. Not only do you need to be on social media, but you also need to have a strong plan about how you’re going to use it, who you want to talk to, and what you want to get out of it.
Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them.
If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.
When creating your marketing messaging, it's kind of important you know who you're talking to. And by kind of we mean a whole helluva lot. The best way to do this is by creating a buyer persona. A buyer persona is the creation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes, you are essentially writing up your own character based on the data you have.