Wheelhouse Marketing Blog

Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

This week, we’re kicking off a mini-series on all things infographics: why they’re valuable, the do’s-and-don’ts, how to craft them, and more. So go grab your favorite pillow, the popcorn, and hunker down, friend. We’ll be sitting around this campfire for a while as we spill all the dirt on what makes a powerful infographic and how you can use them to light up your business.

In the past year, there have been so many changes in social media, it's beginning to feel like a reawakening. After the birth of social, human beings rode the newness of the media like a wave. We stretched that sucker out as far as it would go, riding it all the way into the shoreline. But then we were left standing on the sand, staring at the horizon. Was anything new coming our way? What was once an exciting new medium quickly began to feel stale. We needed a change. 

In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts. 

Social media has come a long way, you guys. From your first friend Tom to Mark Zuckerberg’s dorm room, to an entire network in your back pocket, social media has been morphing through the years. It’s no longer just the place where teenyboppers post their best duck-faced selfies. Don’t get us wrong, there’s still a lot of that out there, a lot. And yet, social media campaigns have become one of the best weapons for any company looking to get ahead. Let’s dive in and discuss three ways you can tap the benefits of social media marketing, no matter your business. First and foremost, it allows you to...

Pinterest isn’t just for mom’s looking to plan crock-pot recipes anymore. I mean, if you are a mom looking for crock-pot recipes I would recommend Pinterest. And if you’re a company looking to sell crock-pot recipes to mothers, I would also recommend Pinterest. But anymore, Pinterest is so much more than just those crock-pot recipes. 

We get it! You created a social media account because everyone told you that it's the holy grail, but is it? How do you measure the impact of your social media and what is your ROI? Turns out you have been posting a lot of cat videos and funny memes for no reason. Social media is a fickle, fickle world! But the truth is, wasted time equals wasted money. So when you report to your boss, what do you have to show? If your answer is "GREAT QUESTION", this blog is for you. Yes, social media can be a black hole, but it doesn't have to be. We are going to lay down some insight that may help you take your social game from zero to hero quickly, and it ain't that difficult.... so here goes!

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics. Here are our the responses.

There is no doubt this is one of the most controversial and talked about elections in America's history. Thanks to social media, the candidates, voters, and media outlets have been able to take the antics to a whole different level. Almost instantly the statements of a candidate can be shared, fact checked, and rebutted by their opponent. It's a great way to involve voters in the issues and engage a younger audience, but this social media influence makes the election different than any before. After today,  I don't think the controversy will die down. How does social media make this Election Day 2016 different than those before?