Growing your brand’s Instagram is a simple chain of events. The more followers you have, the more likely you are to see engagement on your posts; the more engagement you get, the higher your chances of appearing earlier on post feeds, story feeds and the explore section. This snowball effect leads to more engagement and exposure to even more followers. It’s all in Instagram’s algorithm, which works a lot like that of search engines.
5 Tried and True Tips to Grow Your Instagram Followers
Topics: Social Media Management
Hashtag Mining - A Digital Marketing Strategy You Need To Know About
When I think about hashtags, the first thing that comes to mind is Jimmy Fallon's skit on the Tonight Show with Justin Timberlake. If you haven't seen it, you're missing out (check it out here). And yes, hashtag use can get a bit obnoxious, especially when your old-high-school-buddy-turned-influencer puts seventeen different hashtags in her Instagram posts.
As silly as it may seem, there is real value in using hashtags from a digital marketing perspective. With a little research, you can identify a few that are commonly used by your target demographics and start contributing to their conversations through social media. This strategy is commonly called "hashtag mining" and we think it's #awesome! Here's everything you need to know about executing your own hashtag mining strategy.
Topics: Social Media Management
Guide to Destination Marketing Through Instagram
Remember the wanderlust you felt while under lockdown in the height of the COVID-19 pandemic? You and everyone else were scrolling through Instagram, gathering inspiration for the day you’d be able to travel again.
A Guide To Improve Your Real Estate Social Media Marketing
Social media marketing can often be a double-edged sword. In one sense, you can reach people in a very personable and authentic way. On the other hand, if done poorly, your social media can dismantle your brand's credibility that you've worked so hard to build. Regardless, social media marketing is a necessity for most real estate agents, groups and developers today who are looking to compete in today's digital landscape. You know it's important, but you need to do it right.
Social Media for Financial Institutions: What's Relevant?
Many financial institutions suffer from low followership on social media. Think about your own social activity – how many banks and credit unions do you follow? Probably not a lot. Maybe the ones you bank with at most.
Why Email Marketing is So Successful in Real Estate
Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.
Topics: Social Media Management, Digital Strategy, Real Estate Marketing
How to Utilize Social Media's Paid Advertising Capabilities
Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people hadn’t heard of before. Globally, 3.6 billion people use social media – so if you’re wondering where your untapped customers are, chances are, they’re on social media.
Topics: Social Media Management, Digital Strategy
How You Can Utilize User-Generated Content In Your Social Strategy
User-generated content (UGC) is any content created by someone outside of your brand. It could be a video recorded by an average Joe, a photo taken by a local amateur photographer, or a customer sharing their written experience with your product on social media. Resharing this kind of content that’s created by others can be a successful marketing tool to help you build connections with your current customers and attract new ones. More than that, UGC can help your brand truly build a community through social media.
With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social media as a tool to reach audiences and get our messages across. The year 2020 undoubtedly changed social media forever, spurring on new trends, tools and experiences.
Topics: Social Media Management
How COVID-19 Will Affect Your Digital Marketing in 2021
Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot of anxiety and unrest about what’s to come. As marketers, we know that public sentiment and current events greatly affect how we interact with prospects and customers. COVID-19 brought a lot of change to digital marketing in the last year, and it’s important to anticipate what will stay and what will go.
Topics: Social Media Management, Digital Strategy, Messaging, Social Distancing