We get a lot of cool opportunities working with a wide variety of projects and clients here at Prime. You name it; we have probably done it to some extent (in dealing with matters of design and marketing, of course). When we were presented with something as awesome as naming and branding a brand-spanking new product before it launched, we jumped at the opportunity! What can I say, Christmas came early for us last year. Not only are these kinds of projects my favorite, but we got to see it develop from concept to completion in just a few months. Here's our project profile on the DetoxAir branding and package design.
Over the year's we've gotten to work with some pretty incredible clients and had some cool experiences. We currently have a client that fits this bill. The National Association of Sporting Goods Wholesalers (NASGW) is a trade association that brings together firearm industry manufacturers and wholesalers. The occupy a critical position in the supply chain to deliver firearms and firearms accessories to consumers. Their members are the who's who of gun manufacturers and we've had the opportunity to learn a quite a bit about the industry in the past 18 months.