The New Year is slipping away, and we are about to jump into Q2. It is always helpful to take an introspective moment to understand why we're operating the way we are, but making sure your reaching for the right goals is something to re-visit before too much of the year passes. Lots of buzz starts early, picking up steam in mid to late December and exploding onto the scene in January. But like most ambitious, life-changing endeavors, the efforts are short-lived if we don't check-in and hold ourselves accountable.
Topics: Social Media Management, Marketing Support/ Staffing, Marketing Strategy, Prime Culture, product marketing, Marketing Methodology, Target Marketing, S.M.A.R.T. Goals, Traditional Marketing, Tips From the Pros
So, your sitting in a meeting and someone starts dropping acronyms like there's no tomorrow... You're reading the P&L, making sure you've got enough ROI on your SEO, and your COO starts talking about Q2 returns YOY, and how your MQLs have been outperforming your SQLs while your COS is climbing.
For a freelancer, there are some days when they feel the true greatness of what it is they get to do for a living. Sitting down to work makes them feel like a regular Hemingway or Picasso. They’re enlightened by the realization of their living and invigorated by a dedication to their work.
This week, we’re kicking off a mini-series on all things infographics: why they’re valuable, the do’s-and-don’ts, how to craft them, and more. So go grab your favorite pillow, the popcorn, and hunker down, friend. We’ll be sitting around this campfire for a while as we spill all the dirt on what makes a powerful infographic and how you can use them to light up your business.
Knowing Your Audience
While we’ve already given you the playbook for targeting your local market, today we’re mapping out how to target your market around the globe with meaningful, engaging content. The fact is, not all social media platforms are created equally when it comes to your targeting initiatives. None of them are bad, but some are most certainly better than others for a broader reach. Just like your platforms will change as you try to reach those who don’t live down the lane, so will your technique and strategy.
Your message to Sally Sue, an active member of your local community, may not resonate with someone who lives a thousand miles away. They could value very different things depending on location, culture, demographics, and so on. That means that the benefits you present to them will look different. Simply put, the world isn’t a flat piece of toast you spread a pat of butter across. Let’s look at how to churn out the actual results you want by broadcasting the right messages on the right platforms.
In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts.
When creating your marketing messaging, it's kind of important you know who you're talking to. And by kind of we mean a whole helluva lot. The best way to do this is by creating a buyer persona. A buyer persona is the creation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes, you are essentially writing up your own character based on the data you have.