How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted by Gregg Alexander on Sep 1, 2020 2:15:00 PM

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

How to Get More From Your Outbound Emails

Posted by Alli Sisson on Aug 25, 2020 4:15:00 PM

 

Let’s do a word association game. When we say Instagram, what comes to mind? Perhaps funny memes, your favorite products, visual inspiration? Now, what about when we say email? Is it suddenly feeling stuffy in here?

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

The Best Branding Trends of 2020 to Get Pumped About

Posted by Alexa Audet on Feb 4, 2020 9:00:00 AM

As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.

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Topics: Branding, Brand Growth, Brand Evangelism, Digital Strategy, Messaging, Design Forward Thinking

The Hunt for Influence: 6 Reasons you need Influencer Marketing

Posted by Alli Sisson on Dec 24, 2019 10:00:00 AM

Over the last few years, we've watched influencer marketing explode like a mac truck in a Van Damme movie. The past year was the biggest yet, indicating nothing but a continual climb for the marketing channel in the future. But as big as influencer marketing has become, many small businesses are still unfamiliar with how it works, as well as if it's right for their brand. That's why today we're explaining exactly what influencer marketing is, and why no matter who you are, it needs to be part of your marketing in 2020. Let's dive right in.

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Topics: Social Media Management, Influencer, Brand Evangelism, Marketing Methodology, Strategic Growth, Messaging

The Mobile Economy: How it’s Reconstructing your Business Communications

Posted by Joshua Weir on Oct 8, 2019 9:00:00 AM

the Mobile Economy of Communications

The invention of the smartphone changed our working world as we know it, having our office always in our pocket. We are reachable at all times whether we like it or not. For better or worse, this has dramatically shifted our perception of communication with our coworkers, clients, and partners. We are connected and responsible in a way that continues to push the boundaries of traditional communications.

In light of this, 1500 word emails, meetings where people pile into a conference room, and back and forth phone calls are largely passé. Thanks to a host of disruptive apps in the market space, workplace communications have become more intuitive, ubiquitous, and more user-friendly than ever. Today we look at the apps that have had the most significant impact on how we communicate with each other at work, and the benefits they bring to your business.  

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Topics: Messaging, Mobile Economy, IoT

Building Presentations: The Tools that Bring Your Best Pitch to Life

Posted by Joshua Weir on Sep 10, 2019 9:00:00 AM

There are a lot of do's and don'ts when it comes to giving an excellent presentation. Oddly enough, one of the most significant factors to a killer presentation is just that, your presentation. How you present your materials and information to your audience can play a vital roll in how they receive you.

So you have some great info; if your visual style is dated, it might not go as well as you'd like. There might be some level of disconnect, or your audience might be less likely to trust you. You might have fascinating points to make, but when they are bulleted out on a static page, they'll be less likely to engage. Thanks to advances in software, it's easier than ever before to create an engaging visual presentation. Let's talk about doesn't work, what does, and how to use them to your best abilities.

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Topics: Messaging, Presentations and Pitches

Why it's Video Content that's King

Posted by Shane Niederklein on Sep 3, 2019 11:30:00 AM

 


There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

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Topics: Target Marketing, Digital Strategy, Traditional Marketing, Messaging

MAKE PRESENTATIONS GREAT AGAIN: OUR 8 BEST HACKS

Posted by Joshua Weir on Jul 23, 2019 9:00:00 AM

Presentations: we’ve been giving them since our fourth-grade science projects, yet somehow, we still dread them. In truth, dread hangs around the word “presentation,” from every angle. And you don’t only have to be the one giving it to feel the dark cloud descending. Just try getting invited to one. Most people don’t meet the invitation with a hop, skip, and a heel click. Have a guess at why? I bet you do.

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Topics: Creating Content/ Copywriting, Branded Content, Messaging, Presentations and Pitches

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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