Taking a Digital Approach to Mortgage Marketing

Posted by Gregg Alexander on Oct 6, 2020 1:30:00 PM

 

If you’re a mortgage broker or loan officer, you know that selling mortgages is all about relationship-building. In this industry, networking works. The only thing that’s changed is how you network. Though word-of-mouth and face-to-face marketing are effective for some clients, more and more people are heading online to start their home-buying journey. That’s why digital marketing is a worthwhile complement to your traditional marketing strategy. 

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

5 WAYS FINANCIAL INSTITUTIONS CAN CONNECT WITH A YOUNGER AUDIENCE

Posted by Joshua Weir on Sep 29, 2020 7:30:00 AM

 

When it comes to Millennials and Generation Z, we have a lot of presumptions. Older generations cast a wary eye their way, leaning on the many tropes and stereotypes that have become popular for understanding. This is nothing new. The previous generation has always been a bit hesitant about the next. The Cleavers of the '50s were scared to death of the free-loving children of the '60s. Then again, wasn't it the children of the 50's listening to that raucous rock and roll their parents found so offensive? That's why today we are looking at how to reach the up and comers in society, in a way that doesn't feel like mom or dad sitting down to have "the talk."

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

How to (Effectively) Gather Feedback About Your Financial Institution

Posted by Alexa Audet on Sep 15, 2020 4:30:00 PM

 

You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I tend to only complete customer feedback surveys when I’ve had an exceptional experience or an exceptionally awful one. And I know I’m not alone.

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Topics: Marketing Strategy, Marketing Methodology, Tips From the Pros

Digital vs. Physical: Lessons Learned from COVID-19 and Banking

Posted by Jason Johnson on Sep 8, 2020 7:00:00 AM

 

Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.

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Topics: Marketing Strategy, Marketing Methodology, Strategic Growth, Tips From the Pros, Financial Institutions

How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted by Gregg Alexander on Sep 1, 2020 2:15:00 PM

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

How to Get More From Your Outbound Emails

Posted by Alli Sisson on Aug 25, 2020 4:15:00 PM

 

Let’s do a word association game. When we say Instagram, what comes to mind? Perhaps funny memes, your favorite products, visual inspiration? Now, what about when we say email? Is it suddenly feeling stuffy in here?

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

How Financial Institutions Can Up Their Digital Marketing Game During COVID-19

Posted by Jason Johnson on Aug 18, 2020 5:01:19 PM

 

The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics from your local news anchor. More so than usual, people are worried about money.

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Topics: Marketing Strategy, Marketing Methodology, Target Marketing, Tips From the Pros, Financial Institutions

Four Reasons Your Messaging is Falling Flat with Your Audience

Posted by Joshua Weir on Aug 11, 2020 11:30:00 AM

 

There are few things as disappointing as sitting down to your computer, downing your third cup of coffee as you sit there late into the night cranking up content piece after content piece, only to have it hit the internet to a chorus of crickets. What happened? You put everything you had into that content, poured out your heart, as well as all the information you know about a particular topic. What more could people want? The truth is, a lot more.

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Topics: Marketing Strategy, Branded Content, Brand Evangelism, Marketing Methodology, Target Marketing, Presentations and Pitches, Tips From the Pros, content management

The How-To on Facebook Marketing Campaigns

Posted by Alli Sisson on Jul 21, 2020 8:15:00 AM

 

There's a secret that well-seasoned marketers know. No matter how many warm fuzzies an ad campaign gives you, or how clever, or funny, or relevant it is, none of it matters if the campaign can't drive engagement that leads to revenue. No matter how well the intention should have played out, a campaign that falls flat often loses all the stakeholder support and is replaced with new efforts. That can be stressful whether you are in in-house marketer, a freelancer, or an agency under contract.

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Topics: Social Media Management, Marketing Strategy, Influencer, Marketing Methodology, Tips From the Pros

Insights Into Your Digital Marketing Action Plan for 2020

Posted by Joshua Weir on Mar 3, 2020 10:00:00 AM

The New Year is slipping away, and we are about to jump into Q2. It is always helpful to take an introspective moment to understand why we're operating the way we are, but making sure your reaching for the right goals is something to re-visit before too much of the year passes. Lots of buzz starts early, picking up steam in mid to late December and exploding onto the scene in January. But like most ambitious, life-changing endeavors, the efforts are short-lived if we don't check-in and hold ourselves accountable. 

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Topics: Social Media Management, Marketing Support/ Staffing, Marketing Strategy, Prime Culture, product marketing, Marketing Methodology, Target Marketing, S.M.A.R.T. Goals, Traditional Marketing, Tips From the Pros

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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