4 Types of Content You Should Be Using In Your Marketing

Posted by Lindsay McWilliams on Jan 12, 2021 11:00:00 AM

American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Branded Content

Boost Your Donations and Membership Through Transparency

Posted by Joshua Weir on Jan 5, 2021 9:45:00 AM

In speeches and mission statements, you often hear organizations boast about being transparent. But what does transparency mean to them, and are they actually doing it? In a time when internet misinformation runs rampant, being fully transparent can sometimes feel risky. But at the same time, there’s a higher level of distrust among the public, making transparency even more important to build that trust. In fact, studies have shown that 86% of Americans say transparency from businesses is more important than ever before.

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Topics: Marketing Strategy, Nonprofit Marketing

PRIME Basics: Email Marketing for Beginners

Posted by Alli Sisson on Dec 22, 2020 9:15:00 AM

 

While email may seem an archaic form of marketing compared to social media influencers and newsfeed ads on TikTok, its marketing power may surprise you. As it turns out, two-thirds of customers have made a purchase as a direct result of an email marketing message. And on average, email generates $38 for every dollar spent, leading your business to a better return on investment.

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Topics: Marketing Strategy, Creating Content/ Copywriting, Target Marketing, Digital Strategy

5 Digital Marketing Strategies to Help Nonprofits Fundraise

Posted by Joshua Weir on Dec 8, 2020 9:15:00 AM

For most nonprofit organizations, fundraising is something that touches almost every area of their organization. NPO's and NGO's often use the term development because there is a continuous system that cultivates engagement for each area of the organization. Ultimately, all of those avenues of impact engage people toward a goal that ends with financial support. This is why whole teams of staff and volunteers are dedicated to development, keeping the organization focused on working toward its mission.

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Topics: Marketing Strategy, Brand Evangelism, Nonprofit Marketing

Why Giving Back is Good for Your Marketing Strategy

Posted by Joshua Weir on Nov 23, 2020 10:32:09 AM

 

It’s no coincidence that you’re seeing more and more for-profit companies participate in charitable giving and volunteering, and take a moral stance on big issues. According to the 2020 Zeno Strength of Purpose Study, 94 percent of global consumers say it is important that the companies they engage with have a strong purpose. In the Deloitte Global Millennial Survey 2019, 42 percent of millennials said they have begun or deepened a business relationship because they perceive a company’s products or services to have a positive impact on society and/or the environment. Further, 37 percent said they have stopped or lessened a business relationship because of the company’s ethical behavior.

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Tips From the Pros

How Financial Wellness Tools Can Take Our Bank To the Next Level

Posted by Alexa Audet on Nov 10, 2020 8:45:00 AM

 

Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial application sessions, a record high according to the 2020 Mobile Finance Apps Report from Liftoff. The Financial Times calls the uptick in financial app users a "fintech feeding frenzy," and there's plenty to go around.

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Topics: Marketing Strategy, Target Marketing, Tips From the Pros, Financial Institutions

A Financial Institution’s Guide to Compliance in Digital Marketing

Posted by Gregg Alexander on Nov 3, 2020 9:30:00 AM

 

If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health because it helps you avoid lawsuits and fines. But just as importantly, compliance is also good for your brand. It promotes transparency, trust, and a feeling of safety among your customers and prospects and helps them make accurate and informed decisions.

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

PRIME Basics: How to Write an Effective Press Release

Posted by Lindsay McWilliams on Oct 27, 2020 10:00:00 AM

 

Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team.

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Topics: Marketing Strategy, product marketing, Branded Content, Target Marketing, Digital Strategy, Traditional Marketing, Messaging, Tips From the Pros, content management

6 Essential Tips for Making Your Nonprofit Brand Succeed

Posted by Joshua Weir on Oct 20, 2020 9:30:00 AM

 

Nonprofits, NGOs, and charitable organizations have transitioned heavily in the marketplace to being forces for awareness and action in Western Culture. Whereas once, marketing was focused solely on fundraising events, membership drives, or various development pitches, nonprofit branding has become a significant force of influence, as social good has become intertwined with our daily lives. As a nonprofit, the brand has the potential to be the driving force or a disassociative challenge toward your goals of creating awareness, development, or public support for your mission. An effective brand shows the areas where target audiences are aligned with your organization, calling them to partner with you toward success.

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Topics: Marketing Strategy, Brand Evangelism, Target Marketing, Tips From the Pros, Financial Institutions, Nonprofit Marketing

Preparing for Amazon Prime Day 2020

Posted by Alli Sisson on Oct 13, 2020 9:45:00 AM

 

The long-awaited Prime Day has finally been here – and we’re not just talking about it because our agency shares the name. Typically planned for July, Amazon Prime’s promotional event was postponed this year due to the COVID-19 pandemic placing too much stress on its warehouse and shipping networks. The event has now been announced for October 13th - 14th, kicking off holiday season shopping earlier than ever.

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Topics: Marketing Strategy, product marketing, S.M.A.R.T. Goals, Tips From the Pros, e-commerce

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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