Why Traditional Marketing Doesn't Get the Job Done

Posted by Prime Incorporated on Nov 30, 2018 8:07:00 AM

There are lots of forms of marketing out there, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. Queue: traditional marketing. This is your father’s marketing, and his father before him. Marketing methods like door-to-door mailers, radio spots, and television commercials would all fall into this time capsule of a bucket. But we’re not the type to rail on something without reason. Traditional marketing just doesn’t offer your business the absolute best of the marketing world, which is exactly what we want for your business. Here are just a few reasons why traditional marketing ought to be history when it comes to your marketing strategy. 

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Topics: Marketing Strategy

Why You Should Set Measurable Goals

Posted by Prime Incorporated on Nov 19, 2018 8:00:00 AM

Whether you’re Eliud Kipchoge, sprinting out a 2:01:39 marathon time (that’s 4:38 a mile, y'all), a procrastinator ready for change, or a business owner trying to increase foot traffic, it’s important to have measurable goals. No matter who you are or what your goal, it’s much better aimed at when it’s got some measurement backing it up. Today we’re taking a look at why you need to set measurable goals and exactly how to do just that.

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Topics: Marketing Strategy, Marketing Support/ Staffing

Why Every Business Needs To Start Using Video Marketing

Posted by Justin Brown on Nov 16, 2018 8:13:00 AM

Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.

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Topics: Branding, Marketing Strategy, Creating Content/ Copywriting

How to Use Keywords in 2019 for Your Digital Marketing

Posted by Gregg Alexander on Nov 12, 2018 12:15:55 PM

Progress, that is what is happening in the world of search engines. Isn't that what should happen with technology? Since the beginning of Google's search engine history, we've all been clamoring to add the perfect keywords into web pages. Whether it was in the meta tags, in titles, in headings, or within the body, keywords have been at the heart of SEO basics. Well, that is changing. Keywords are out, and topics are in. 

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Topics: Marketing Strategy

3 Must-Haves For Defining Your Target Markets

Posted by Prime Incorporated on Nov 5, 2018 8:00:00 AM

Ah, the target market. It’s one of those lovely things that marketers breathe, but the average business owner may not have thought much about. However, they should, and a great deal. Target markets are a great way to hone in your message and make the most out of your marketing dollars. But we can’t tell you much of anything about the target market or market segmentation if you don’t know what it is, so let’s go ahead and define our terms, shall we?

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Topics: Marketing Strategy

Build Customer Loyalty for Your Business

Posted by Haley Walter on Oct 26, 2018 7:47:00 AM

Customer loyalty is a term that gets used a lot. You know it's important to the success of your company, you know it's something you should invest in, but where do you get started? If you are looking for the best way to get your customer loyalty program off the ground or are just looking for improvements you can make to your already existing program, this is for you!

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Topics: Marketing Strategy, Branding

Create a User Persona With a Process That Actually Works

Posted by Haley Walter on Oct 5, 2018 8:13:00 AM

Creating a user persona is an essential part of any marketing strategy. Why? Because without one, you can't correctly or accurately understand or market to the customers you want to reach. So what is the best process to create one? How do you know that you are correctly reaching your audience? Well, keep reading to learn how to create a user persona template that will blow everyone out of the water. 

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Topics: Marketing Strategy

How to Apply Marketing Automation to Scale Your Business

Posted by Justin Brown on Sep 7, 2018 12:45:00 PM

Marketing automation is a powerful business tool. If used correctly, marketing automation can help you achieve continued business growth for your KPIs while saving tens or hundreds of hours - who doesn't want that!? However, adopting and applying these automation tools to scale the marketing efforts in your business becomes a complex and sometimes risky task.

It's time to bring clarity to marketing automation to help you decide if, and to what degree, that these tools should be used, and how to apply marketing automation to scale your business.

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Topics: Marketing Support/ Staffing, Marketing Strategy

Blogging: The Super Powered Secret to SEO

Posted by Haley Walter on Aug 31, 2018 11:33:46 AM

So, you've jumped onto the blogging bandwagon. Writing and publishing blogs is the easy part, but how do you write blogs that make the most of your time and bring in the most business for your company? Well, that's a good question. We came up with some blogging best practices for you to implement in your writing so you can make your blog a business building machine!

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Topics: Creating Content/ Copywriting, Marketing Strategy

Using Pinterest For Your Inbound Strategy Isn't Just a Crock(Pot Recipe)

Posted by Lena Haines on Aug 24, 2018 11:50:41 AM

Pinterest isn’t just for mom’s looking to plan crock-pot recipes anymore. I mean, if you are a mom looking for crock-pot recipes I would recommend Pinterest. And if you’re a company looking to sell crock-pot recipes to mothers, I would also recommend Pinterest. But anymore, Pinterest is so much more than just those crock-pot recipes. 

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Topics: Social Media Management, Marketing Strategy, Branding

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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