Wheelhouse Marketing Blog

The term Agile Marketing is by no means a new one within the business world. The odds are that even if you aren't actively using an Agile approach to your business, you've heard of it in some way, shape, or form over the last few years. It was born in the world of software development, coming to life in IT departments as they worked quickly to address issues, test their methods, and weigh the results.

While it’s still unsure how Instagram’s latest like policy will change the face of influencer marketing, we think it’s safe the say that the marketing niche certainly won’t be going anywhere. So much so, that by 2020, influencer marketing is projected to be a $10 billion industry. That’s billion. With a “B.” With so much focus (and budget) on influencer marketing, you’d assume that most marketers can track what the ROI of their influencers are. But you know what they say about assumptions.

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

There are loads of responsibilities that come with being a good Chief Marketing Officer. One that may not be listed on a job write up but is vitally important is the need to constantly have your eye on market trends and what they mean for your department. That’s why we’ve put together the top five trends we think any CMO worth their salt is watching this year. Let’s go!

If you’ve got a website up and running, congratulations, you’ve entered into the 21^st century. If you’re collecting data on that website, double kudos. You’re doing more than the average small business, as only 45% of them actually track their data. If you’re actually assessing that data to improve your overall marketing, well then hot dang, we think you deserve all the gold stars. But if you’re sitting in your office, heaped in data that’s drowning you, we’re here to help! Today’s blog is the lifeboat that will steer you to five strategies to analyze your traffic, asses your data, and untangle your results for a better overall strategy. So pick up that icy whistle and blow, because we’re coming for ya!

Fact: writing a white paper is no joke. It’s certainly one of the bigger sorts of projects a marketing team will work on and will require some serious leg work. White paper’s require hours of research, a healthy dose of timely and reliable sources, a research position and tone of voice, a dang good subject. It typically will be anywhere from 3000-5,000 well thought out words and an all-hands on deck approach from more than one of your marketing team members

As a business owner, it’s a given in today’s world that you need to have a social media presence. If you’re still thinking about social as something that Millennials simply spend too much time on, it’s time to think again, friend. Not only do you need to be on social media, but you also need to have a strong plan about how you’re going to use it, who you want to talk to, and what you want to get out of it.

Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit, and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.

Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them. 

If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.