How Well Do You Really Know Your Audience?

Posted by Joshua Weir on Jul 7, 2020 9:30:00 AM

 

We all like to think we know our customers. That we have them completely figured out, that surely they think like us, and that we are as familiar with them as we are our own GamGam.

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Topics: Brand Evangelism, Marketing Methodology, Digital Strategy, Tips From the Pros

Do You Know Your Style? Brand Guidelines & Establishing Consistency

Posted by Alexa Audet on Jun 30, 2020 1:30:00 PM

 

There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.

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Topics: Branding, Social Media Management, Brand Growth, Branded Content, Marketing Methodology, Digital Strategy, Tips From the Pros

5 Areas of Your Website That Need Consistent Upgrades

Posted by Ben Fjare on Jun 9, 2020 4:15:00 PM

 

When it comes to a website, many companies either tend to either hammer something out themselves, buy one, and then let it sit. But your website isn't a succulent you buy at the market, set on display, and ignore for months only to find it's blossomed beautifully. Think of your website instead as a garden, one that needs constant tending, with different needs and changes arising with the changing seasons. Likewise, if you ignore its existence, it won't bare you much fruit. But hey, we know you're busy. You don't have time to comb through every possible web factor that could require maintenance.

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Topics: Web Design, Marketing Methodology, Digital Strategy, Tips From the Pros, content management

5 Ways to Work Together While We're Apart

Posted by Jason Johnson on Mar 31, 2020 3:00:00 PM

 

Social distancing is the hottest new term in our culture's arsenal. The unique side of this is that it is not so much of a social disconnection, as it is an experience of physical distance. We've had years of being social online, with people we have never met. Outside of your Mom wishing you and the kids would visit more, the pressures of distance have been eased by Facebook, Google Hangouts, FaceTime, and others. Yet, the challenge that so many are experiencing right now is not how to be more socially present, but how to cooperate and collaborate well in their space.

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Topics: Prime Culture, Influencer, Marketing Methodology, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Make Agile Marketing Part of Your Marketing Strategy in 2021

Posted by Gregg Alexander on Jan 14, 2020 1:30:00 PM

The term Agile Marketing is by no means a new one within the business world. The odds are that even if you aren't actively using an Agile approach to your business, you've heard of it in some way, shape, or form over the last few years. It was born in the world of software development, coming to life in IT departments as they worked quickly to address issues, test their methods, and weigh the results.

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Topics: Marketing Strategy, Marketing Methodology, Traditional Marketing, IoT

What’s in a Like? The Good and Bad of Instagram’s New Policy

Posted by Meg Sepulveda on Dec 31, 2019 11:30:00 AM

Let's be real for a second—2019 has been wild. Kanye started a church. Starbucks made it into Game of Thrones. The nerds nearly stormed Area 51. Fully grown adults bought and wore fanny packs. And Instagram announced it would be making "Likes" invisible on its platform.

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Topics: Social Media Management, Social Influencers, Brand Evangelism, Marketing Methodology

The Hunt for Influence: 6 Reasons you need Influencer Marketing

Posted by Meg Sepulveda on Dec 24, 2019 10:00:00 AM

Over the last few years, we've watched influencer marketing explode like a mac truck in a Van Damme movie. The past year was the biggest yet, indicating nothing but a continual climb for the marketing channel in the future. But as big as influencer marketing has become, many small businesses are still unfamiliar with how it works, as well as if it's right for their brand. That's why today we're explaining exactly what influencer marketing is, and why no matter who you are, it needs to be part of your marketing. Let's dive right in.

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Topics: Social Media Management, Influencer, Brand Evangelism, Marketing Methodology, Strategic Growth, Messaging

Cowboys and Contractors Need Marketing Too

Posted by Gregg Alexander on Nov 26, 2019 9:00:00 AM

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

 

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Topics: Branding, Social Media Management, Marketing Strategy, Web Design, Marketing Methodology, Digital Strategy

Deadly Jargon: Common Phrases Freelancers Hear that Jam up Creativity

Posted by Alexa Audet on Aug 27, 2019 9:00:00 AM

For a freelancer, there are some days when they feel the true greatness of what it is they get to do for a living. Sitting down to work makes them feel like a regular Hemingway or Picasso. They’re enlightened by the realization of their living and invigorated by a dedication to their work.

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Topics: product marketing, Marketing Methodology, Digital Strategy

Comparing the best of 2019 email marketing platforms

Posted by Alexa Audet on Jun 18, 2019 8:00:00 AM

Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit, and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.

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Topics: Marketing Strategy, Creating Content/ Copywriting, Branded Content, Marketing Methodology, Digital Strategy

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