For a freelancer, there are some days when they feel the true greatness of what it is they get to do for a living. Sitting down to work makes them feel like a regular Hemingway or Picasso. They’re enlightened by the realization of their living and invigorated by a dedication to their work.
There are loads of responsibilities that come with being a good Chief Marketing Officer. One that may not be listed on a job write up but is vitally important is the need to constantly have your eye on market trends and what they mean for your department. That’s why we’ve put together the top five trends we think any CMO worth their salt is watching this year. Let’s go!
Knowing Your Audience
While we’ve already given you the playbook for targeting your local market, today we’re mapping out how to target your market around the globe with meaningful, engaging content. The fact is, not all social media platforms are created equally when it comes to your targeting initiatives. None of them are bad, but some are most certainly better than others for a broader reach. Just like your platforms will change as you try to reach those who don’t live down the lane, so will your technique and strategy.
Your message to Sally Sue, an active member of your local community, may not resonate with someone who lives a thousand miles away. They could value very different things depending on location, culture, demographics, and so on. That means that the benefits you present to them will look different. Simply put, the world isn’t a flat piece of toast you spread a pat of butter across. Let’s look at how to churn out the actual results you want by broadcasting the right messages on the right platforms.
As a business owner, it’s a given in today’s world that you need to have a social media presence. If you’re still thinking about social as something that Millennials simply spend too much time on, it’s time to think again, friend. Not only do you need to be on social media, but you also need to have a strong plan about how you’re going to use it, who you want to talk to, and what you want to get out of it.
Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.
In the past year, there have been so many changes in social media, it's beginning to feel like a reawakening. After the birth of social, human beings rode the newness of the media like a wave. We stretched that sucker out as far as it would go, riding it all the way into the shoreline. But then we were left standing on the sand, staring at the horizon. Was anything new coming our way? What was once an exciting new medium quickly began to feel stale. We needed a change.
Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them.
If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.
When creating your marketing messaging, it's kind of important you know who you're talking to. And by kind of we mean a whole helluva lot. The best way to do this is by creating a buyer persona. A buyer persona is the creation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes, you are essentially writing up your own character based on the data you have.