As you grow your bank to serve more and more customers, your regular marketing tasks can become increasingly laborious and time-consuming. If you find yourself drowning in work, manually sending follow-up emails to every customer who fills out your contact form, you’re doing it wrong. Know that there is a better way. And that’s automation.

Though email is one of the oldest forms of digital marketing, it is not to be ignored. According to HubSpot, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. So while new social media channels may be all the rage, don’t swap something that just works for the latest trend. Email marketing is a tried and true method that’s been honed over the years, and credit unions can use it as a way to grow and foster membership.

With fully digital banks like Chime making their way into the top 10 list of banks in the U.S. and 80 percent of Americans preferring online banking to visiting a brick-and-mortar branch, online and mobile banking are top-of-mind. People rely more on their phones and laptops for banking, but that doesn’t mean they’re 100 percent happy with their online banking service. Only 66 percent of customers say they are satisfied with their bank or credit union’s digital services. The bottom line: there’s room for everyone to do better.

Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial application sessions, a record high according to the 2020 Mobile Finance Apps Report from Liftoff. The Financial Times calls the uptick in financial app users a "fintech feeding frenzy," and there's plenty to go around.

If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health because it helps you avoid lawsuits and fines. But just as importantly, compliance is also good for your brand. It promotes transparency, trust, and a feeling of safety among your customers and prospects and helps them make accurate and informed decisions.

Nonprofits, NGOs, and charitable organizations have transitioned heavily in the marketplace to being forces for awareness and action in Western Culture. Whereas once, marketing was focused solely on fundraising events, membership drives, or various development pitches, nonprofit branding has become a significant force of influence, as social good has become intertwined with our daily lives. As a nonprofit, the brand has the potential to be the driving force or a disassociative challenge toward your goals of creating awareness, development, or public support for your mission. An effective brand shows the areas where target audiences are aligned with your organization, calling them to partner with you toward success.

If you’re a mortgage broker or loan officer, you know that selling mortgages is all about relationship-building. In this industry, networking works. The only thing that’s changed is how you network. Though word-of-mouth and face-to-face marketing are effective for some clients, more and more people are heading online to start their home-buying journey. That’s why digital marketing is a worthwhile complement to your traditional marketing strategy. 

When it comes to Millennials and Generation Z, we have a lot of presumptions. Older generations cast a wary eye their way, leaning on the many tropes and stereotypes that have become popular for understanding. This is nothing new. The previous generation has always been a bit hesitant about the next. The Cleavers of the '50s were scared to death of the free-loving children of the '60s. Then again, wasn't it the children of the 50's listening to that raucous rock and roll their parents found so offensive? That's why today we are looking at how to reach the up and comers in society, in a way that doesn't feel like mom or dad sitting down to have "the talk."

Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone.

The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics from your local news anchor. More so than usual, people are worried about money.