We get it — SEO is one of those terms that can sound crazy intimidating upfront. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.

As you grow your bank to serve more and more customers, your regular marketing tasks can become increasingly laborious and time-consuming. If you find yourself drowning in work, manually sending follow-up emails to every customer who fills out your contact form, you’re doing it wrong. Know that there is a better way. And that’s automation.

Though email is one of the oldest forms of digital marketing, it is not to be ignored. According to HubSpot, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. So while new social media channels may be all the rage, don’t swap something that just works for the latest trend. Email marketing is a tried and true method that’s been honed over the years, and credit unions can use it as a way to grow and foster membership.

So, you’re looking to create a marketing strategy for your financial institution. “Where to start?” you might be thinking. Whether this is the first time you’re executing a full-blown marketing strategy or you want to try a new approach, everyone needs some direction. Our experience at PRIME has taught us that, no matter how you structure your strategy, there are five components that shouldn’t be left out. Let’s dig into the first one: setting clear objectives.

From listing a home to closing a sale, the process of selling real estate has gone digital. And while digital real estate means fewer in-person meetings with potential buyers and sellers, it still requires the same level of consistent nurturing (if not more) – just on a different platform.

Trends in finance are evolving rapidly. What started as a digital revolution in banking was then forced to accelerate with the onset of the COVID-19 pandemic, keeping most people from managing their finances in person. The state of the world has set off a chain of innovations and new opportunities for banks and credit unions – but to harness them, institutions need to get ahead of them. Here are 5 money trends financial institutions should get ahead of. 

When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting digital presence for your destination, blogging is key.

Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.

Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people hadn’t heard of before. Globally, 3.6 billion people use social media – so if you’re wondering where your untapped customers are, chances are, they’re on social media.

For today’s homebuyers, so much more research is being done online before ever going to look at a home in person. Plus, with the COVID-19 pandemic coming into play, the online experience has become paramount, as more buyers are hesitant to visit busy open houses, let alone walk into anyone else’s home. Even outside of a pandemic, the process of hunting down homes, scheduling tours, and going to showings can become tiresome after a while, especially for those who have been immersed in the market for a long time.